Director, Digital News and Audience

News New York City, New York


Director, Digital News and Audience

The Director of Digital News and Audience at WNYC is charged with directing and overseeing the online journalism of America’s largest local public media newsroom. The Director of Digital News and Audience will work with the Editor in Chief and the Deputy Editor to grow WNYC into the nation’s premiere source of local journalism and the newsroom of record for New York City. 

This journalist is a modern journalist with a thorough understanding of how to design and execute a multiyear digital strategy that progressively adds complexity to audience development efforts, starting with implementation of best practices. 

Most critically, this journalist must also be an empathetic and unflinching manager of people, devoted to articulating high journalistic expectations, embracing diverse perspectives, and managing through other editors to achieve success. 

This position reports to the Editor in Chief at WNYC and New York Public Radio. 


  • Design, implement and oversee a multiyear digital growth strategy for Gothamist, WNYC’s news website, newsletters, the WNYC app and other digital newsroom products
  • Develop a comprehensive off-platform strategy that engages and retains new audiences within the New York City region
  • Set and consistently articulate audience priorities and goals, and how they track to the newsroom’s goals of publishing journalism that improves the lives of New Yorkers 
  • Spearhead creative and ambitious programs to engage journalists in new digital efforts, including training sessions and/or new storytelling ventures
  • Work with data teams to implement newsroom metrics that support goals of ambitious journalism and producing work that benefits New Yorkers
  • Be a proactive problem solver: Work with internal and external partners to identify and solve technical and nontechnical problems limiting digital successes
  • Initially, help edit and organize coverage of some breaking news and other text-based news coverage
  • Create inclusive and equitable opportunities that support professional growth and leadership development
  • Contribute to continuous improvement of the newsroom climate, culture, and processes
  • Help recruit and retain a diverse and talented pool of journalists
  • Embrace and model a change-positive culture


  • Minimum of 5-10 years of experience in managing and inspiring other journalists, including other managers, with kindness and fairness
  • Thorough understanding of SEO, metrics, engagement strategies, and common tools such as Chartbeat and Google Analytics
  • Demonstrated ability conceiving, explaining and implementing change strategies and methodically measuring results
  • Impeccable journalistic integrity, editorial judgment and editing skills
  • Excellent organizational skills. Ability to manage several projects concurrently and communicate across multiple divisions while keeping senior management informed of any potential issues
  • Experience running news apps teams and developers is a major plus
  • Demonstrated commitment and ability to contribute an equity lens to every aspect of people development and management processes, and ability to increase diversity, equity, and inclusion in newsrooms

Additional Role Information:

This is a full-time role with competitive compensation and eligibility for full benefits including excellent medical, dental, and vision insurance, paid holidays, vacation, personal time, sick time, parental leave, and a 403(b) retirement plan. 

Due to the COVID-19 pandemic this role is operating in a remote capacity, however, this position is not a permanent remote position and is part of the New York City staff, and may be expected to work from the New York office when it is safe to do so. 

Commitment to Diversity, Equity & Inclusion:

New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.

Equal Opportunity:

New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.