Social Media Producer

News New York City, New York


Social Media Producer

The WNYC Newsroom is seeking a news-loving, New York-obsessed producer to help grow our audiences through smart and engaging social content.

Our next social media producer has excellent news judgement, thrives in a fast-paced newsroom and loves talking and learning about the New York City region. This person is proactive and creative, and likes finding new ways to elevate the impactful journalism produced by the WNYC newsroom, both on air and online at

WNYC’s newsroom exists to make New York work for all New Yorkers. The producer must have a passion for using fair and independent journalism to correct wrongs, including inequities that persist in our government, business and culture. Our newsroom exists to inspire and provoke civil civic discourse that reflects and improves the lives of our neighbors. 

This position will report to the Director of Digital News and Audience Development in WNYC’s newsroom.


  • Conceive of and implement a social strategy across WNYC and Gothamist accounts that will increase habitual in-DMA audience
  • Populate social news accounts on a 24/7 schedule
  • Write and edit compelling headlines to drive clickthrough and engagement
  • Analyze and track data and trends for insight into ways to improve referral, engagement and social follower growth
  • Proactively collaborate with editors on ways to drive traffic to the most critical stories
  • Collaborate with social stakeholders in marketing and audience development 
  • Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs, trending topics, or general traffic
  • Create platform-specific content that supports the newsroom’s mission of doing impactful journalism
  • Understanding of how to jump into major breaking news events at any hour to help drive newsgathering and distribution
  • Creatively use evergreen content from WNYC and Gothamist’s archives
  • Engage with audiences as appropriate on social channels to make sure they feel a strong connection to WNYC’s brands, journalism and journalists


  • Professional experience driving a social strategy with multiple social accounts for a large news organization
  • Excellent writing and copy editing skills, particularly with headlines
  • Deep knowledge of social newsgathering and verification techniques, and the ability to identify newsworthy items in the din of social chatter
  • Sophisticated understanding of common web analytics tools, including Google Analytics and Chartbeat, and how to use data to drive strategic decisions
  • A nuanced understanding of WNYC’s voice, the importance of fair and accurate social content, common journalism ethics, and media law
  • Maker of memes, lover of gifs. (Must pronounce gif correctly.)
  • Excellent multitasking skills
  • Deep knowledge and understanding of how to use all mainstream social media platforms and an eye for emerging ones that could benefit the newsroom
  • Ability to quickly learn basic content management systems
  • Experience using photoshop in journalistically ethical ways
  • Intuitive sense of how to join an emerging conversation on social media in an authentic way
  • Familiarity with local and regional news in the New York City region
  • An appreciation for and ability to help drive a fun, change-positive, inclusive and diverse workplace 
  • A keen sense of humor

Additional Role Information:

This is a full-time role with competitive compensation and eligibility for full benefits including excellent medical, dental, and vision insurance, paid holidays, vacation, personal time, sick time, parental leave, and a 403(b) retirement plan. 

Due to the COVID-19 pandemic, this role is currently operating in a remote capacity and will continue to be fully remote through at least June 2021. However, this position is not a permanent remote position and is part of the New York City staff, and may be expected to work fully from the New York office when it is safe to do so.

This position is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA.  

Commitment to Diversity, Equity & Inclusion:

New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.

Equal Opportunity:

New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.