Senior Vice President, Analytics, Insights & Research

Audience New York City, New York

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Description

Senior Vice President, Analytics, Insights & Research
Role Summary
New York Public Radio seeks an enterprise leader to design and lead the Analytics, Insights & Research (AIR) function across NYPR. This role will create and direct the cross-platform measurement, research, and insight capabilities that help NYPR understand who it serves, how stakeholders engage, what drives loyalty and growth; the competitive market and dynamics of the media ecosystem; and in turn will shape those insights to inform editorial, product, marketing, revenue and strategic decisions.
This executive will partner across the organization to build one trusted view of stakeholder reach, engagement, conversion, and impact. The SVP will lead a collaborative, inclusive, and analytically rigorous team that reflects NYPR's public-service mission, helping the organization better serve “the New Yorker in everyone” across communities, platforms, and generations.

Responsibilities

  • Leads NYPR's enterprise analytics, research, and insights strategy — contributing to the cross-platform narrative used by leadership, the Board of Trustees, donors, sponsors, and partners, and developed in close partnership with the senior leadership team.
  • Partners with senior leaders and organizational stakeholders to translate insights into decisions on content, distribution, stakeholder growth, membership, sponsorship, revenue, and long-range strategy.
  • Establishes and operationalizes enterprise KPIs and measurement frameworks, including cross-platform reach, deduplication, and externally shared metrics — maintaining a single source of truth for stakeholder and performance data, and producing executive-ready scorecards, trend briefs, and portfolio performance reporting for internal and external use.
  • Oversees measurement and reporting across all of NYPR’s distribution channels, including broadcast radio, streaming, podcasts, websites and apps, social media, newsletters, live events, marketing placements, third-party platform integrations, national syndication, and other outlets..
  • Leads quantitative and qualitative research to identify stakeholder needs, growth opportunities, content resonance, acquisition and retention drivers, and the connection between stakeholder behavior and membership, sponsorship, and revenue outcomes.
  • Designs and leads a high-performing, inclusive AIR function with clear priorities, strong cross-functional collaboration, and reporting that serves both strategic and operational needs across the organization.
  • Evaluates analytics tools, vendors, and contracts; evolves data infrastructure and AI-enabled workflows where they improve speed, depth, or access to insight; and ensures strong attention to privacy, governance, editorial integrity, and equitable stakeholder service.

Qualifications

  • 10 plus years of senior-level experience leading stakeholder research, analytics, data strategy, or insights in media, audio, streaming, digital product, nonprofit/public-service media, or a related field.
  • Experience with cross-platform measurement spanning live or linear audio/broadcast, streaming, podcasts, websites/apps, newsletters, social platforms, and first-party stakeholder data.
  • Demonstrated success building enterprise KPI frameworks, portfolio rollups, executive scorecards, and source-of-truth reporting, and shaping and contextualizing the results in forms that support senior leadership and their decision-making.
  • Experience translating data into strategy for editorial/content teams, product/technology teams, and revenue functions, including sponsorship, membership, subscription, philanthropy, or direct response.
  • Strong command of syndicated and first-party measurement environments, such as Nielsen, Scarborough, MRI-Simmons, Triton, Google Analytics, podcast analytics, CRM/member data, BI tools, and primary research vendors.
  • Familiarity with AI and machine learning applications in analytics contexts -- such as predictive modeling, audience segmentation, anomaly detection and more -- and sound judgment about where these tools add genuine value versus noise.
  • Experience leading qualitative and quantitative research programs, including segmentation, brand/perception work, concept testing, market studies, and performance analysis.
  • Demonstrated ability to build or reshape teams, define operating models, and lead cross-functional change in a complex organization.
  • Experience evaluating vendors, contracts, data tools, and analytics investments, with sound judgment on prioritization and cost effectiveness.
  • Experience evaluating vendors, contracts, data tools, and analytics investments, including emerging AI-powered platforms, with sound judgment on prioritization and cost effectiveness
  • Exceptional communication skills, including the ability to turn complex analysis into clear narratives, presentations, and recommendations for technical and non-technical stakeholders.
  • A collaborative leadership style grounded in curiosity, accountability, sound judgment, and a demonstrated commitment to equity, inclusion, and respectful partnership across diverse teams and communities.
  • A deep knowledge and enthusiasm for the mission, model and values of public media.
Work location: Hybrid (NYC-based), with a regular in-office presence. We are open to flexible arrangements for the right candidate.
Additional Information
This is a full-time role with an annual salary range of $225k-$275k. Salary offered within this range is determined by skills, experience, and organizational pay equity. New York Public Radio offers comprehensive medical, dental, and vision insurance, along with vacation time, personal days, sick time, and parental leave.
   
Commitment to Diversity, Equity & Inclusion
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.
 
Equal Opportunity
New York Public Radio is an equal opportunity employer committed to achieving equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.

 

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