PPC Specialist
Description
PAID DIGITAL ADVERTISING SPECIALIST
New Pig is growing its team! We’re looking for a motivated problem solver who can offer creative solutions to assist our growing digital marketing efforts. We are willing to develop people with a passion for learning all things Paid Digital Marketing including: Paid Search, Shopping (Product Listing Ads), and Remarketing. A successful candidate will have a technical, intellectual, and creative focus and insist on high standards and high quality work.
Essential Duties and Responsibilities:
- Develop & implement different paid digital marketing strategies based on campaign goals
- Monitor and analyze campaign performance using such tools as: Google Ads, Google Analytics, Microsoft Advertising, & Power BI
- Provide routine reports on campaign performance focusing on key metrics and benchmarks
- Learn new PPC practices and techniques to drive performance and increase campaign productivity
- Manage product feeds for Google & Microsoft Ads Merchant Center
- Conduct routine account checks and execute fixes as needed
- Adhere to New Pig's Safety, Environmental, and Quality standards
Qualifications and Required Skills:
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams
- Experience with Microsoft Excel
- Experience with Google Ads, Microsoft Ads, and Google Merchant Center is a plus
- Previous experience in Marketing or a Business degree is preferred
- Previous experience in eCommerce a bonus
New Pig is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, age, qualified veteran status, or disability. If you require a reasonable accommodation in relation to the application process, please email [email protected].