Digital Analyst

Information Technology Tipton, Pennsylvania Pittsburgh, Pennsylvania State College, Pennsylvania Altoona, Pennsylvania Johnstown, Pennsylvania Tyrone, Pennsylvania Duncansville, Pennsylvania


Description

Position at New Pig Corporation

The Digital Analyst will provide valuable analysis and insight to better leverage our digital infrastructure. The role will support digital marketing efforts, brand managers, merchandisers, etc. to drive incremental business revenue by applying leading web analysis and business insights to enhance the customer experience.

What you will be doing:

  • Oversee the data collection and governance process for digital channels and ecommerce websites
  • Produce site performance reports: KPI dashboards, online merchandise, and product reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads.
  • Effectively respond to ad-hoc report and analysis requests from the Marketing teams.
  • Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data.
  • Work with Director of Ecommerce and marketing business partners on identifying testing and personalization efforts.
  • Build consensus and buy-in from key stakeholders across all reporting needs.
  • Develop and A/B tests on the site in conjunction with the marketing team and developers using our testing tool and by leveraging the support of our vendor consultant.
  • Conduct deep dive analysis across multiple Marketing programs such as email, paid search, natural search, etc., while leveraging data from multiple sources: third party reporting tools, web analytics tools, and legacy systems.
  • Create custom queries using SQL and analytics tools to pull data from our Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions.
  • Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality.
  • Actively partner and develop effective relationships with related groups in eCommerce management, eMarketing, and IT to facilitate and manage efforts across teams to turn insights into practice on the site.
  • Develop and maintain technical documentation and data dictionary to account for evolving business needs and requirements, and manage all processes for testing and monitoring to ensure high data quality and allow for scale to new markets.

Requirements:

  • Bachelor's degree or foreign equivalent in Marketing, Computer Science, Information Technology, or related field and years (3) years of experience in Digital Analytics Technologies.
  • Must have experience in the following:
    • Implementing and maintaining digital analytics technologies
    • Utilizing tag management solution technologies Dynamic Tag Manager, Google Tag Manager, Using Web Analytics tools Adobe Analytics or Google Analytics
    • Developing reports with a Business Intelligence (BI) platform such as PowerBI, Tableau, etc.
    • Designing and maintaining Technical documentation, Utilizing Data layer
    • Working in Agile and Waterfall methodologies

Position would ideally be located at our global headquarters in Tipton, PA.

For the right candidate the role may work from our Pittsburgh office or remotely from home.

New Pig is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, age, qualified veteran status, or disability. If you require a reasonable accommodation in relation to the application process, please email [email protected]