Demand Generation Director

Marketing United Kingdom


NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. Other recent awards include:

  • 2023 National Top Workplaces
  • Two-time winner (2021, 2022) Top Workplace in the US by the Salt Lake Tribune
  • Two-time winner (2021, 2022) Utah’s Best Companies to Work for by Utah Business magazine
  • 2022 Employee Appreciation and Employee Well Being by the Salt Lake Tribune
  • 2022 Top Workplace in the US by the Salt Lake Tribune for the Technology Industry
  • 2022 Top Workplace in the US by the Salt Lake Tribune for Compensation & Benefits
  • 2022 Top Workplace in the US by the Salt Lake Tribune for Work-Life Flexibility
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Remote Work
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Top Managers
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Compensation
  • 2021 Coolest Tech Companies to Work for by Dev Mountain

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day!


About the opportunity:

We are seeking a driven, innovative, and energetic demand generation leader to lead our high velocity, high volume small and medium law firm segment which will require transactional and digital marketing expertise (paid and organic), along with a talent for empowering and leveraging a high performing team (includes internal and external resources). This leader must also have an ability to get things done with efficiency and urgency in partnership with key business partners such as sales and product marketing.


The SML Demand Generation leader is a marketing leader, responsible for the scalable, predictable, and repeatable process of creating sales pipeline and bookings by guiding appropriate prospects all the way through the funnel, from potential prospect to delighted customer. You will oversee all aspects of demand generation to achieve revenue goals that support the company’s fast-paced growth. The responsibilities of the role include strategy development, program execution, resource management, process optimization, metrics review and accountability.


This position requires an individual who is able to run demand analytics, produce insights and drive plan and execution adjustments to maximize ROI and ensure marketing and business goals are met. The candidate must have a firm grasp of digital marketing best practices – yet have an innate curiosity to continually investigate new trends and disruptive approaches that may improve the company’s acquisition portfolio. The ideal candidate would also be a skilled project and resource manager and embrace a hands-on, teaming approach. If you are a revenue-centric marketing leader that thrives on growth and scaling a modern B2B demand engine, this might be the perfect role for you.



What your contributions will be:

  • Develop and grow a high performing, metrics-driven, new logo acquisition and cross-selling engine for our small and medium law firm segment made up of campaign management, digital marketing, partner marketing and marketing operations
  • Lead strategic development and tactical execution of multi-channel direct and channel acquisition campaigns including but not limited to search, display, email, social, direct mail, events, content syndication, sales plays, promotions, SEO, and sales enablement (tools and training to ensure highest conversion to won deals)
  • Meet and exceed pipeline development and bookings goals driven by marketing demand generation, while clearly measuring the enablement of all channels of demand generation such as Account Executives, Business Development Reps and Partners
  • Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline and bookings. With an ability to summarize findings and turn your analysis into actionable insights you can communicate effectively to garner buy-in, and incremental funding as needed
  • Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics, and strategy accordingly
  • Work closely with Product Marketing and Creative Services to define go-to-market strategies, buyer personas, value proposition, messaging, demand and promotion strategies, website and gating strategies and content needs
  • Ensure a highly productive relationship with Sales, driving strong alignment on targets, spend allocation and campaign strategy as well as win rate objectives
  • Develop and maintain a thorough understanding of end-user purchasing behavior and industry trends to ensure effective implementation of marketing programs
  • Optimize targeting, creative, media and budget allocation to maximize meeting and exceeding targets with at or above industry ROI benchmarks
  • Assess new trends and drive continual improvement of new logo and cross-sell acquisition


What you will bring to the team:

  • Proven track record of successfully launching and managing marketing campaigns to reach pipeline and bookings goals cost effectively with clear ROI focused metrics and outcomes.
  • Expert in B2B digital marketing, marketing automation, lead conversion, nurturing programs, and marketing analytics
  • Big picture thinker with meticulous attention to detail
  • Proven experience building and scaling demand generation programs for the small and medium account size of the legal or similar industry through technology, data, and process
  • Strong analytical skills and metrics-based decision making
  • Excellent listening, negotiation, and presentation skills
  • Excellent verbal and written communications skills
  • Proficiency with marketing automation and CRM systems (Marketo and Salesforce experience a plus)
  • Undergraduate degree required; an MBA is a plus
  • Authority in B2B demand generation with 10+ years of experience in marketing in fast-paced, high growth Software as a Service (SaaS) technology companies, with a concentration of focus in generating demand in the SMB spaces of a market
  • 5+ years of leadership experience in a field, demand gen, digital or campaign marketing role in a B2B organization


What you will need for success:

  • Prior experience in the Legal market, at a SaaS company or at a law firm not required but viewed as a plus
  • Passionate about putting in the hard work to grow a successful function and business
  • A love for building new approaches versus just maintaining the current frame or orientation of the marketing function
  • Being an innovative thinker who can turn ideas into action that deliver demonstratable results.
  • A willingness to fail fast and then optimize marketing results
  • An understanding that every interaction matters, as our “how” behaviors are very important to our culture. We care about exceeding customer expectations, delivering on our goals and commitments to each other and the business and having fun while doing it
  • A person who thrives on collaborating with peers at all levels within an organization


Ideally you will have:

  • High level experience with Excel, Tableau and Power BI


What you will receive:

  • Healthcare premiums company covered
  • Pension match at 4% company contribution
  • Twice a year merit increases
  • 24 PTO days a year, not including the 8 paid holidays
  • Authenticity and accountability from leadership
  • Connection, access, and mentorship from exceptional leaders
  • Growing company with opportunities for advancement


NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate.  NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.