Director of Marketing Analytics and Operations
Description
The Director of Marketing Analytics and Operations will play a critical role in optimizing marketing performance through data analysis, process improvement, and technology integration. You will lead the development and execution of our marketing operations infrastructure and set the direction for our marketing analytics and operations processes. This role requires both strong technical skills and strategic thinking to turn data into actionable insights and ensure operational efficiency across the marketing organization.
Key Responsibilities:
Marketing Analytics & Reporting
- Lead the development and execution of the marketing analytics strategy, ensuring data-driven decision-making across all marketing activities.
- Design and implement comprehensive marketing dashboards, reports, and key performance indicators (KPIs) to track the effectiveness of marketing campaigns, channels, and customer segments.
- Provide regular insights and analysis to senior leadership on marketing performance, trends, and areas for improvement.
- Conduct A/B testing and multivariate analysis to assess campaign effectiveness and optimize conversion rates.
Marketing Operations & Process Optimization
- Oversee the marketing operations team/agency to ensure seamless execution of campaigns, including managing systems, processes, and tools.
- Streamline and automate marketing workflows and processes to improve efficiency, scalability, and alignment across teams.
- Manage and optimize the marketing tech stack, including Marketo, Salesforce, GA
- Collaborate with IT/business systems, sales and sales operations, and product teams to ensure seamless integration of marketing tools with other business systems.
- Drive continuous improvements in lead management, funnel optimization, and marketing attribution models.
Data Strategy & Insights
- Develop and maintain ground-level demand gen reports and dashboards
- Leverage data to build actionable insights that drives targeting strategies and personalized marketing tactics.
- Provide strategic recommendations based on data analysis to improve customer acquisition, engagement, and retention efforts.
- Ensure proper marketing data governance; ensuring accuracy, consistency, and compliance with data privacy regulations.
Leadership & Collaboration
- Foster a culture of collaboration between marketing, sales, product, and customer success teams to ensure alignment of strategies and performance goals.
- Build strong relationships with key internal stakeholders to ensure marketing activities are aligned with business objectives and priorities.
- Present complex data and analytics insights to senior leadership and other stakeholders in a clear and actionable manner.
Qualifications:
Education & Experience
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 8+ years of experience in marketing analytics, marketing operations, or business analytics in a B2B environment, preferably within the software or technology industry.
- Proven experience managing a team of marketing analysts and operations professionals.
- Strong understanding of B2B marketing funnels, lead generation, conversion and attribution models.
Skills & Competencies
- Expertise in data analysis and visualization tools (e.g., Google Analytics, Power BI, Excel).
- Strong knowledge of Marketo and Salesforce
- Familiarity with marketing attribution models, such as first-touch, last-touch, MTA
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for business leaders
- Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment
- Highly organized, detail-oriented, and proactive with a focus on continuous improvement and problem-solving
- Familiarity with predictive lead scoring, customer journey mapping and segmentation analysis
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and experience in ensuring compliance in marketing data management.
Benefits:
90% healthcare premiums company covered
HSA company contribution
401K match at 4% with immediate vesting
Flexible PTO (typically 3 to 4 weeks a year)
10 paid holidays
Monthly contributions for wellness
Access to LinkedIn learning with monthly dedicated time to explore
90% healthcare premiums company covered
HSA company contribution
401K match at 4% with immediate vesting
Flexible PTO (typically 3 to 4 weeks a year)
10 paid holidays
Monthly contributions for wellness
Access to LinkedIn learning with monthly dedicated time to explore
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