Demand Generation Manager

Marketing United States Lehi, Utah


NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. Other recent awards include:

  • 2023 National Top Workplaces
  • Two-time winner (2021, 2022) Top Workplace in the US by the Salt Lake Tribune
  • Two-time winner (2021, 2022) Utah’s Best Companies to Work for by Utah Business magazine
  • 2022 Employee Appreciation and Employee Well Being by the Salt Lake Tribune
  • 2022 Top Workplace in the US by the Salt Lake Tribune for the Technology Industry
  • 2022 Top Workplace in the US by the Salt Lake Tribune for Compensation & Benefits
  • 2022 Top Workplace in the US by the Salt Lake Tribune for Work-Life Flexibility
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Remote Work
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Top Managers
  • 2021 Top Workplace in the US by the Salt Lake Tribune for Compensation
  • 2021 Coolest Tech Companies to Work for by Dev Mountain


NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day!


About the opportunity:

NetDocuments is seeking a Demand Generation Manager to create and manage demand generation campaigns, understand ROI analysis and partner closely with sales leadership to drive revenue growth. This role will report to the Director of Marketing. Thie ideal candidate will have experience targeting companies in the Fortune 1000 and have worked demand generation or marketing roles at a SaaS company.


What your contributions will be:

  • Becoming a subject matter expert on your market and our solution
  • Develop, execute and analyze demand generation campaigns and promotions across a wide spectrum of acquisitions and upsell channels to deliver revenue at or above monthly targets
  • Research and present recommendations for direct response marketing programs including, but not limited to email campaigns, webinars, PPC, SEO content syndication, conferences, exhibitions and online events
  • Forecasting demand flows and delivering on demand/lead commitments to the business
  • Support and inform the development of content required for campaign concepts and deliverables (white papers, success stories, web pages, etc.) through internal and/or agency resources
  • Deliver world-class reporting and analytics
  • Drive A/B testing and optimization in to all aspects of our marketing
  • Bring forward marketing strategies and tactics based on testing and analysis
  • Work with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices
  • Other duties as assigned


What you will bring to the team:

  • Ability to think critically and communicate complex information
  • Strong communication, writing and presentation skills


What you will need for success:

  • Demonstrated track record of success directly managing demand generation campaigns with companies in the Fortune 1000.
  • Clear understanding of ROI analysis and proved analytical ability to track multiple campaigns, results, and recommend changes
  • Advanced, hands-on use of Salesforce, Marketo and Google Analytics
  • Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
  • Demonstrated experience of partnering with product, product marketing, creative services, channel partners, sales and sales leadership on campaigns driving revenue growth
  • Advanced knowledge of lead scoring and lead nurturing best practices
  • World class analytical and quantitative skills
  • Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
  • Ability to turn data into marketing intelligence and action-oriented analysis
  • Ability to think critically and communicate complex information


Ideally you will have:

  • Minimum 5 years in demand generation or marketing strategy
  • SaaS marketing experience – specifically with companies in the Fortune 1000
  • Experience in professional services market, a plus

What you will receive:

  • 90% healthcare premiums company covered
  • HSA company contribution
  • 401K match at 4% with no vesting period 
  • Potential for twice a year merit increases
  • Flexible time off typically 3 to 4 weeks a year, not including the 9 paid holidays
  • Authenticity and accountability from leadership
  • Connection, access, and mentorship from exceptional leaders
  • Growing company with opportunities for advancement


NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate.  NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.