Salesforce Marketing Cloud Architect

SalesforceHybrid Remote, New York, New York

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Description

Job Title: Principal Architect – Salesforce Marketing Cloud

Location

New York/Onsite

Role Overview

We are seeking a highly experienced Salesforce Marketing Cloud Principal Architect to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels.
 
As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform.

Must Haves:

  • Overall experience with marketing technology should be at minimum of 6 years.
  • Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
  • Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo.
  • Familiarity with Salesforce and integration between SFMC and CRM.
  • Experience with building marketing journeys and data extensions in Marketing Cloud.
  • Experience as a Product owner or system owner for marketing tools.
  • Experience managing a team of engineers.
  • Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
  • Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
  • Preferably experience in marketing for financial services and sending marketing materials to investors.
  • Preferably any experience with AI innovations in marketing.
  • Excellent communication skills.

Key Responsibilities

Architecture & Strategy

  • Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.
  • Lead enterprise multi-cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft.
  • Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration.
  • Drive adoption of AI-driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.

Solution Design & Delivery

  • Translate business requirements into scalable technical solutions and architecture blueprints.
  • Design and implement real-time and batch data integration strategies.
  • Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
  • Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).

Data & Integration

  • Define data models, data governance, and identity resolution strategies.
  • Architect integrations using APIs, MuleSoft, event-driven architecture, and streaming (Kafka).
  • Ensure compliance with privacy regulations (GDPR, CCPA, etc.).

Leadership & Governance

  • Serve as the technical authority for Marketing Cloud engagements.
  • Lead architecture reviews, design governance, and best practices enforcement.
  • Mentor architects, developers, and consultants across programs.
  • Engage with executive stakeholders to align technology with business outcomes.

Innovation & Thought Leadership

  • Drive innovation using AI, automation, and advanced analytics.
  • Build reusable accelerators and frameworks for faster delivery.
  • Contribute to pre-sales, solutioning, and proposal development.

Required Qualifications

  • 12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture.
  • Deep expertise in:
    • Journey Builder, Automation Studio, Email Studio
    • Contact Builder & data modeling
    • AMPscript, SSJS, SQL
  • Strong experience with Salesforce Data Cloud (CDP).
  • Proven experience in multi-cloud Salesforce architecture.
  • Hands-on experience with integration platforms (MuleSoft preferred).
  • Experience designing enterprise-scale marketing solutions.
  • Salesforce Certifications (preferred/expected):
    • Salesforce Marketing Cloud Consultant
    • Marketing Cloud Developer
    • Salesforce Architect certifications (Application/System/CTA preferred)

Preferred Skills

  • Experience with AI-driven marketing (Einstein, GenAI use cases).
  • Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks.
  • Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization).
  • Experience in B2C and/or B2B marketing transformations.
  • Strong understanding of Agile and DevOps practices.

Leadership Competencies

  • Strategic thinking with strong business acumen
  • Executive stakeholder communication
  • Ability to influence cross-functional teams
  • Strong mentoring and team-building capabilities

What Success Looks Like

  • Delivery of scalable, high-performing marketing platforms
  • Improved customer engagement and campaign ROI
  • Seamless integration of data across the enterprise
  • Establishment of reusable architecture frameworks and best practices

Salary: $160,000-$200,000/year Depending upon experience. 

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