Senior Associate, Programmatic

Programmatic, Biddable, Paid Media & SEO Chicago, Illinois


Description

ABOUT THE ROLE:

The Senior Associate will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role you’ll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry-level team members.

OVERVIEW:

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our client's overall marketing objectives.

YOUR IMPACT:

  • Implement client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Own operational tasks including budget management, billing and campaign creative trafficking
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools
  • Manage the day to day responsibilities and QAing the work of entry-level direct reports
  • Help to train and onboard entry-level members of the team

YOUR QUALIFICATIONS:

  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred. Non-Media related roles with an analytical or quantitative focus may also be considered for exceptional candidates.
  • Familiarity with key programmatic or digital media platforms
  • Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Ability to prioritize tasks effectively
  • Strong analytical abilities and quantitative skills
  • Natural curiosity and desire to continuously learn

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.