Programmatic Strategist

Programmatic, Biddable, Paid Media & SEO Toronto, Ontario


Description

Neo is a global media agency with more than 1,000 professionals in 40 offices around the world dedicated to performance and driving tangible results.  We apply a data-driven strategic approach and cutting-edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) while also having a breadth of knowledge across traditional media channels.

Neo is part of GroupM, the largest buyer of media in the world, allowing access to unique partnerships and best in market training and growth potential. We are thought leaders in helping to accelerate the next stage of marketing for clients as more channels become addressable and more clients move to outcome based approaches.  Our mission is to be the best in class, full-service global media network that delivers performance results via a 360 strategy.

Duties:
Programmatic Strategists are part of the day-to-day planning and execution of each account.  The strategist is expected to have a complete and unquestioned understanding of their assigned client’s programmatic business and marketing objectives. As a programmatic strategist, you are responsible for aiding in development and management of the client’s strategy, media plans, execution and analysis from beginning to end. They are also expected to maintain significant mid-level client relationships. Please note that this is NOT an entry level role – digital media buying experience is a must. This position reports to the Programmatic Manager and Associate Director.

Position Description:

  • Day-to-day participation in the media plan including buy recommendations, research, execution details, budgets/accounting
  • Prepare, write and present media plans, proposals and analyses including both digital and traditional components/tactics
  • Execution of digital campaigns; start to finish
  • Recommends analysis that helps direct optimization recommendations
  • Works with the Media Supervisor to develop strategies and recommendations for media plans
  • Demonstrates close working relationship and integration with account management teams
  • Handles day-to-day client requests and questions with the support of the Media Supervisor
  • Oversees client billing and discrepancies via Prisma/DDS
  • Develop and oversee analytical dashboards in Excel and/or data visualization dashboards through compilation of various data sources
  • Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices
  • Present to clients on a regular basis

Qualifications:

  • University degree or relevant college certificate required
  • 1 to 3 years of digital media planning/buying experience
  • Fluent in digital media trends and buying interfaces
  • Experience with research tools (comScore) and billing tools (Prisma, DDS)
  • Experience with DBM (or other self-serve DSP platforms)
  • Experience with ad serving via DV360 (formerly DCM), including developing website tagging structures and issuing floodlight tags
  • Advanced user in Microsoft Excel, Word and PowerPoint
  • Strong understanding of programmatic media landscape
  • Strong written and oral communication skills (including presentation skills)
  • Strong analytic skills and ability to relate results to client business objectives
  • Excellent time management, attention to detail and multi-tasking skills
  • Understands the concepts of reach, frequency, and ROI
  • Experience in performance-based media (optimizing towards on-site conversions such as engagement or sales)
  • Resourceful problem solver

Nice to Haves:

  • Familiarity with broader media planning
  • Experience with Vividata

Culture:

We strive to find talent with a passion for the digital world and a consistent desire to learn and grow. Our culture supports innovation, collaboration, and communication.  

Neo is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. 

Neo thanks all applicants, however only those selected for an interview will be contacted.