Strategist, Digital Execution

Media Planning, Implementation & Activation Toronto, Ontario


Description

Company Profile:

Neo Media World is a global, digital-first media agency with more than 1,000 professionals in 40 offices around the world who are dedicated to performance and driving tangible results. We apply a data- driven strategic approach and cutting-edge technologies across all Digital disciplines. Neo is a part of GroupM, the largest buyer of media in the world. Our mission is to be the best in class, full-service global media network that delivers performance results via a 360 strategy.

Duties:

Strategists are part of the day-to-day planning and execution of each account. The strategist is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives. As a Senior Associate, Digital Execution you are responsible for aiding in development and management of the client’s strategy, media plans, execution (including programmatic, social and ad serving platforms) and analysis from beginning to end. They are also expected to maintain significant mid-level client relationships. Please note that this is NOT an entry level role – digital media buying experience is a must. This position reports to the Media Director.

Position Description:

  • Day-to-day participation in the media plan including buy recommendations, research, execution details, budgets/accounting
  • Works with the Media Supervisor to develop strategies and recommendations for media plans
  • Prepare, write, and present media plans, proposals and analyses including both digital and traditional components/tactics
  • Execution of digital campaigns; start to finish including utilizing self-serve programmatic platforms while mitigating overlapping inventory and strategies
  • Actively manage delivery of programmatic recommendations and negotiations
  • Leads analysis that helps direct optimization recommendations
  • Define and optimize campaign KPI’s that deliver against the strategy and exceed client expectations
  • Monitor workflow for quality, timeliness, and appropriate resources
  • Handles day-to-day client requests and questions with the support of the Media Supervisor
  • Oversees client billing and discrepancies via Prisma/MediaOcean
  • Develop and oversee analytical dashboards in Excel and/or data visualization dashboards through compilation of various data sources
  • Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices

Qualifications:

  • 1 to 3 years of digital media planning/buying experience
  • Fluent in social media trends and buying interfaces, incl. Facebook/Instagram, Twitter, LinkedIn
  • Experience with research tools (comScore) and billing tools (Prisma, MediaOcean)
  • Experience with DV360 (or other self-serve DSP platforms)
  • Experience with ad serving, preference toward Campaign Manage including developing website tagging structures and issuing floodlight tags
  • Advanced user in Microsoft Office Suite
  • Strong understanding of programmatic media landscape
  • Strong written and oral communication skills (including presentation skills)
  • Strong analytic skills and ability to relate results to client business objectives
  • Excellent time management, attention to detail and multi-tasking skills
  • Understands the concepts of reach, frequency, and ROI
  • Experience in performance-based media (optimizing towards on-site conversions such as engagement or sales)
  • Resourceful problem solver

 
Nice to Haves:

  • Familiarity with traditional media planning, incl. broadcast
  • Experience with Vividata

Culture:

We strive to find talent with a passion for the digital world and a consistent desire to learn and grow. We encourage our employees to think outside the box, think ahead and think of reaching beyond job descriptions to discover the path their careers will take. Our culture supports innovation, collaboration and communication. We believe that you can work hard and play hard – and we’ll give you the opportunity to do both!