Director, Customer Strategy

Data, Analytics & Insight Los Angeles, California


Description

ABOUT THE ROLE:

The Customer Strategist works alongside Mindshare’s Planning and Activation teams to accelerate our clients’ data-driven advantage to identify growth opportunities and win the most valuable consumers more often. We work cross-functionally to ultimately construct the portfolio, investment, audience and (sometimes) content architectures to drive data driven marketing efforts in market. To be successful in this team you need to bring a hunger to uncover insights, learn and leverage emerging tech, and have a start-up mentality to continually innovate our practice. 

 

In addition to working with Mindshare’s internal Planning and Activation teams, the Customer Strategist will work with clients to enable their data and tech that lay the foundation for executing precision marketing.

 

Quick Notes:

  • Client commitment will be mainly dedicated to LoanDepot, but may expand into other clients
  • The role will be tasked with building a business and audience strategy, which will involve seeking out and vetting new data partners across the industry that will help support them.
  • The candidate will possess a unique set of analytical, technical, and communication skills, as they are responsible for clearly articulating the detail behind the approaches used, the findings and the strategy implications. 

What we love about this position:

  • Opportunity to guide the continuous evolution of Mindshare’s Strategy & Analytics service offerings
  • Fuses marketing & data strategy, with cross-channel planning
  • Bridges the gap between ‘math people’ and traditional media planning.

 

How we’ll grow together:

  • Mindshare advocates career growth. We will explore growth opportunities with you across the Mindshare network, and GroupM/ WPP network as your career extends
  • Exposure both within the Mindshare/GroupM network and the larger media industry. There is high-level engagement from some of the biggest players in the field like Google, Adobe, Facebook, Salesforce, Amazon, and so many more to help us excel on behalf of our clients

YOUR IMPACT:

The Customer Strategist is a digital native with a deep understanding of brand, addressable media and analytics. They value the principles of brand and performance marketing, understanding that consumer journeys are dynamic and delivering against those journeys most effectively requires a full-funnel approach to marketing. As such, they are also a proven applicator of data to inform outcome-based media approaches that fuel both short- and long-term business goals.

 

  • Contribute to business growth (for loanDepot) by developing an audience-first strategy, underpinned by good data that delivers profitable results
  • Actively own the client relationship by being a strategic driver able to build trust, advising how data can be leveraged to identify valuable audiences to bring to life precision marketing at scale; often presenting recommendations to senior clients.
  • Familiar with and experience in using audience profiling (MRI/Simmons), brand equity measurement (Kantar/BAV), sales measurement (Nielsen, IRI) and other data sets that allow for business, brand and audience sizing and opportunity analysis. 
  • Ensure audience and data driven marketing efforts are integrated into measurement deliverables for advanced test and learn opportunities
  • Leverages channel, audience insight and understanding of digital asset needs to help communications planning teams develop audience-led, dynamic content strategies
  • Project manage the details ensuring work is organized, communicated to the right parties, deadlines are achieved by driving process steps forward, and meetings are set up as needed
  • Test and scale new approaches by designing use cases based on business needs and an understanding of new marketing realities, like: activating adaptive strategies, segmenting and activating CRM, validating personalization with dynamic creative technologies, new methodologies for audience impact measurement. 

 

YOUR QUALIFICATIONS:

  • Experience in marketing/brand strategy, media/digital strategy and ad tech/mar tech/ programmatic knowledge
  • Embody an intellectual curiosity around what data means by putting it into context of the client’s business and focusing on asking the next question.
  • Analytical thinker knowledgeable in the online/offline digital ecosystem
  • Ability to leverage disparate data sets into strategic media approaches
  • Minimum of 9-10 years’ experience preferred with client facing exposure
  • Experience working with business results to provide strategic and optimization recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch Attribution, Sales Lift and Brand Studies
  • Familiarity with DMPs. Identity platforms and analytics platforms
  • Managed medium-sized teams and prioritize competing projects and deliverables
  • Microsoft Office: Excel, Word, PowerPoint
  • Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab

 

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.

 

Take A Virtual Office Tour: https://roundme.com/tour/335529

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.