Senior Associate - Planning

Comms & Strategic Planning Los Angeles, California


Senior Associate, Planning is responsible for the strategic planning, placement, and optimization of media campaigns. You will be responsible for ensuring client objectives are understood, service levels remain high, and client expectations are met with a strong focus on delivering results against core metrics.


The role requires an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents, and analyzing results. It also requires initiative and proactivity in growing the display accounts, increasing efficiencies, and identifying new client opportunities.



  • Ensure media campaigns are created and implemented to best achieve campaign performance and media efficiency goals
  • Monitor campaign delivery against impression goals and Key Performance Indicators as established with the client
  • Provides reporting, monitoring, and optimization of campaigns to ensure performance benchmarks are met
  • Serve as an internal champion for media executions across Account, Creative and Social teams
  • Develop, motivate, and train Asst. Planners



  • 1-3 years of media experience – agency side preferred
  • Strong experience in the management of accounts with a focus on performance
  • Demonstrate a high competency of using Microsoft Excel, Word and PowerPoint
  • Be comfortable managing multiple campaigns of varying size and objectives simultaneously
  • Experience using DoubleClick for Advertisers (DFA > DCM) and Prisma
  • Good knowledge of the fundamentals of Ad Serving and display technologies
  • Ability to think creatively, strategically, and identify and resolve problems
  • Strong organizational and time management skills
  • Excellent written and verbal communication skills
  • Ability to form strong relationships with clients, internal teams, and publishers



Neo Media World is a digital-first global performance agency. We’re an autonomous, agile company within Mindshare, and we’re backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.

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GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.