Manager - Digital Planning

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

  

OVERVIEW: 

You’ll direct the day-to-day account activities of the group and play a key role in the translation of marketing and advertising objectives into overall media strategies; you’ll also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s). 

 

 

YOUR IMPACT:

 

Plan Development and Maintenance 

  • Partner with Director on all aspects of communication plan development and recommendations  
  • Demonstrate full understanding of Client’s businesses as a basis for all future work 
  • Ensure integration & coordination between various communications programs 
  • Determine and supervise the best possible implementation of all approved communication plans and projects 
  • Direct marketing and media analyses to support recommendations 
  • Seek, investigate, and actively pursue innovative communications opportunities 
  • Provide Client with strategic points-of-view 
  • Prepare and present communication plans, as needed, including objectives, strategy, rationale, and all backup materials 
  • Develop innovative ways to present the team’s work 
  • Supervise and monitor implementation of all media buys where applicable 
  • Assist the Director in the negotiation of long-term media contracts 
  • Oversee long term partnerships with media companies 
  • Act as primary planning / buying integration contact for outside agency partners 
  • Oversee all added value programs / opportunities to ensure smooth execution 
  • Keep abreast of current events, media trends and any target market industry trends that impact business 

 

Team Management and Leadership 

  • Lead Senior Associate in setting brand strategies and developing appropriate media plans 
  • Delegate work effectively to teach direct reports, as well as deliver seamless work to client 
  • Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities 
  • Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry 
  • Encourage and support staff attendance in various media training programs 
  • Manage group dynamics between Senior Associate(s) and/or Associate(s) 
  • Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process 
  • Check for accuracy, timeliness, and quality of all media group outputs 
  • Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways 
  • Think of new solutions to your work / client challenges 
  • Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work 

Account Management 

  • Provide insightful updates to media and agency partners on the status of all account projects 
  • Initiate appropriate cross-functional client meetings 
  • Assume ultimate media financial accountability with Client Accounting and agency partners 
  • Attend and participate in Client / Agency meetings as the day-to-day product group representative from the media department 
  • Act with high integrity when managing solid relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations 

 

 

YOUR QUALIFICATIONS: 

  • Experience in a media planning role 
  • Strong leadership 
  • Strategic thinker 
  • Team player 
  • Strong quantitative and analytical skills  
  • Excellent verbal and written communication skills 
  • Detail-oriented with exceptional critical thinking and problem-solving abilities  
  • Proficiency in Microsoft Excel, Word, and PowerPoint 
  • Proficiency in 3rdparty syndicated research resources such as ComScore and Nielsen 
  • Ability to multi-task, work successfully with teams, and work under pressure 
  • Excellent time management skills 
  • Ability to analyze, evaluate, and effectively communicate various media research data 
  • Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times 

 

 

About Neo Media World:

Neo is the world's leading digital and direct media agency, with more than 650 professionals in 39 offices across 32 countries. We provide a full range of digital and direct media services, including media strategy, planning and buying, search marketing, performance marketing, analytics and technology, mobile marketing, social media marketing, digital out-of-home marketing and others. Our missions is to be the best in class, full-service digital and direct global media network that delivers performance results to our clients' 360 strategy.


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.