Associate Director - Paid Search

Programmatic, Biddable, Paid Media & SEO Los Angeles, California Portland, Alaska


Description

ABOUT THE ROLE:
The Paid Search Associate Director is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts.

The Associate Director will be accountable to partner with clients to address measured Search Engine Marketing (SEM) landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels. The Associate Director will manage and direct a team SEM Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.


ROLE OBJECTIVES:

Account Management

  • Develops, manages, and monitors client P&L’s for assigned accounts
  • Implement holistic media planning
  • Introduces Process Development Input, Quality Assurance and Best Practices Input
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
  • Prepares and presents annual financial plans and human resources plans

Performance Media and Client leadership

  • Develops a complete understanding of each client’s goals, markets, needs and expectations of Neo Media World and MindShare
  • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Independently leads performance and strategy presentations
  • Solves client problems and uses conflict management skills within a professional environment
  • Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
  • Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends

Team Leadership & Development

  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
  • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conducts performance reviews and career path plans for direct reports
  • Establishes expectations and goals for team on performance marketing thought leadership
  • Provide cross media planning training for their direct reports

Process Improvement

  • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
  • Contributes to blog, newsletter, training forums and/or task forces

QUALIFICATIONS:

  • 4 - 5 + years of experience in Search Engine Marketing
  • Deep knowledge of ad serving platforms and online analytic solutions
  • 2-4 years of demonstrated success in managing and leading people
  • 2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred
  • Knowledge of statistical methods and testing methodology preferred


COMPANY OVERVIEW:

Neo Media World is a digital-first global performance agency. We’re an autonomous, agile company within Mindshare, and we’re backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.