Manager, Paid Search

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

Overview:

Do you thrive in a job with variety and challenge which combines team management with campaign planning and execution?

This position is a 3-pronged role. You will be accountable for the day-to-day management of a client's paid search marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s).

You will have all the star qualities of a Senior Associate but work more autonomously – usually reporting directly to an Associate Search Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.

Your Impact:

  • Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
  • Develop positive relationships with search community, vendors and Directors for optimal service levels and results
  • Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
  • Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
  • Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice

Your Qualifications:

  • A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience
  • A minimum of 2.5 years of paid search campaign management experience
  • Experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
  • You are an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
  • Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
  • Experience meeting with and delighting clients is essential
  • Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
  • Enjoy working in a dynamic and collaborative environment

ABOUT GROUPM (and GroupM Services):

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

In New York City, the base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.