Business Development Executive
Description
TITLE Business Development Executive
DEPARTMENT Sales
DIVISION Yodel Mobile
LOCATION Hybrid – London, United Kingdom
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT YODEL MOBILE BY NP DIGITAL
Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.
The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for our progressive approach to app growth. Recent accolades include being named App Marketing Agency of the Year 2024 and being listed by the Sunday Times as one of the Best Places to Work in 2025.
ABOUT THE OPPORTUNITY
This is a newly created role to support our growing Sales & Marketing team.
We’re looking for a motivated and proactive Business Development Executive to join our Sales & Marketing team in London. This is an exciting opportunity for someone early in their career who is interested in business development, sales, and the mobile app ecosystem, and wants to play a key role in helping drive new opportunities for the agency.
Working closely with the Senior Business Development Manager and Agency Growth Director, you’ll support the identification, qualification, and development of new business opportunities. From researching prospective clients and qualifying inbound leads to running early discovery conversations and supporting the progression of opportunities through the funnel, you’ll play an important role in helping convert interest into meaningful opportunities to meet our NB revenue goals and targets.
ABOUT THE RESPONSIBILITIES
- Research and identify prospective clients across priority industries including fintech, health and wellness, travel, ecommerce, gaming, entertainment, education and other app-led businesses that could benefit from Yodel Mobile’s services
- Generate new opportunities through outbound prospecting across LinkedIn, email outreach, industry platforms and events, contributing to the creation of Sales Qualified Leads (SQLs) for the Sales team
- Qualify inbound and Marketing Qualified Leads to assess their suitability, level of readiness and potential fit with Yodel Mobile’s services
- Conduct initial discovery conversations with prospective clients to understand their app growth goals, marketing challenges and business priorities
- Work closely with the Senior Business Development Manager to pass on qualified opportunities and ensure smooth progression through the sales pipeline
- Collaborate with the marketing team to ensure leads generated through content, campaigns, webinars and events are nurtured effectively and progress through the funnel
- Maintain accurate and up-to-date records of all leads, opportunities and interactions within HubSpot, ensuring strong CRM hygiene and clear visibility of pipeline activity
- Support the preparation of sales materials like agency credential documents and case studies, meeting briefings and follow-up communications for prospective clients
- Track outreach activity, lead progression and opportunity status to support reporting on pipeline health and new business performance
- Representing Yodel Mobile at selected industry events, conferences and networking opportunities where appropriate
- Over time, develop the skills required to lead discovery conversations independently and contribute to early project scoping and proposal development
ABOUT YOU
- Up to 1-2 years of experience in a sales, marketing, business development, or commercial role (agency, tech, SaaS, or digital marketing experience is a plus)
- Strong interest in business development, sales, and the mobile app or digital marketing ecosystem
- Excellent written and verbal communication skills, with confidence speaking to new people and building relationships
- Strong organisational skills and attention to detail, with the ability to manage multiple leads and opportunities simultaneously
- A proactive and self-motivated mindset, with a willingness to learn and take initiative
- Comfortable conducting research and identifying relevant companies and decision makers
- Ability to work collaboratively across teams, particularly with sales and marketing
- Basic familiarity with CRM tools (such as HubSpot or Salesforce) is desirable
- Interest in developing a long-term career in business development and growing into a revenue-generating role over time
- Bachelor’s degree or equivalent experience preferred
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICES
NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.