Senior Manager, Programmatic

Paid Media United States


Position at NP Digital

TITLE Senior Manager, Programmatic  
LOCATION Remote – US  


NP Digital is a Global Award-Winning Performance Marketing Agency. In 2022 NPD was named Adweek’s #1 fastest-growing large international agency with over 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while maintaining employee satisfaction, which earned us an Inc. Best Workplaces 2022 award.   

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  


NPD is seeking an energetic, data-driven, and innovative Senior Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 4+ years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs. Candidates should have outstanding knowledge of how DV360 or similar programmatic platforms work, as well as have a good grasp on how to optimize performance based on the campaign objective of performance or awareness. Equally important as technical programmatic skills is the ability to communicate recommendations and analysis of performance to clients and colleagues alike.  


  • Deliver programmatic media strategy and recommendations for clients  
  • Conduct ongoing analysis of programmatic trends while staying up to date on recent platform updates and how to apply them to clients’ campaigns  
  • Project estimated campaign performance results based on client budgets and benchmark costs and rates 
  • Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including but not limited to: OTT/streaming video, digital audio, digital out of home, native, and display  
  • Identify third party data segments at efficient CPMs for audience targeting   
  • Traffic ad creative through third-party ad server (CM360)  
  • Monitor ad verification, brand safety, and viewability  
  • Negotiate and implement direct and private marketplace deals with select media partners  
  • Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance  
  • Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team  
  • Follow department media buying processes to ensure campaigns run accurately 
  • Steward clients’ budgets through meticulous management of daily, campaign, or lifetime spending and daily, week, monthly, or quarterly pacing  
  • Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad serving platforms 
  • Develop, deliver, and present client reporting and insights on a weekly, monthly, and quarterly basis 
  • Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts 
  • Connect with graphic designers or client creative teams to provide performance insights and recommendations on campaign assets  
  • Respond to client questions and ad hoc requests in a timely manner  
  • Share programmatic knowledge with and provide mentorship to Managers & Specialists to foster their growth 
  • Support the new business team with pitch recommendations and deliverables as needed  
  • Provide feedback on and contribute to department initiatives as a senior-level team member 


  • Minimum of 4+ years of programmatic buying experience 
  • Experienced in managing monthly DSP budgets exceeding $1 million 
  • Thrives off improving programmatic media campaign performance and the opportunity to drive growth for clients 
  • Familiarity with awareness and consideration metrics used for campaign measurement 
  • Exceptional communication and presentation skills to both external and internal stakeholders 
  • Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations 
  • Strong organizational skills with the ability prioritize time and workload efficiently 
  • Team player who is willing to help others whenever needed 
  • Responsive to constructive feedback to foster personal and professional growth 
  • Passionate about training and growing the skillsets of junior team members 


  • Experienced in Display & Video 360 and Campaign Manager 360 platforms  
  • 1+ year(s) of managing a direct report 
  • Understands how to determine when creative needs to be updated   
  • Google Ads display, video & discovery campaign targeting and buying  
  • Additional professional certifications, such as Google Analytics 


As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

  • Associate Specialist, Programmatic (typically 0-1 years)  
  • Specialist, Programmatic (typically 1-2 years)  
  • Senior Specialist, Programmatic (typically 2-3 years)  
  • Strategist, Programmatic (typically 3-4 years)  
  • Senior Strategist, Programmatic (typically 4-5 years)  
  • Manager, Programmatic (typically 5-6 years)  
  • Senior Manager, Programmatic (typically 6-8 years) 
  • Associate Director, Programmatic (typically 6-8 years) 
  • Director, Programmatic (typically 8-10 years) 
  • Sr. Director, Programmatic (typically 8-10 years) 
  • VP, Programmatic (typically 10+ years) 
  • SVP, Programmatic (typically 12+ years)  


We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

  • National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available 
  • Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave 
  • Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA 
  • Vision and Dental coverage 
  • Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer 
  • Voluntary pet insurance for your furry family members 
  • Voluntary hospital indemnity, critical illness, and supplemental life insurance 
  • New Hire technology stipend to set up home office 


  • Base Salary: USD $95,000.00 to $110,000.00; depending on experience and skills 
  • Discretionary annual bonus: Up to 10% of annual salary  


When you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.