Marketing Specialist

Marketing New York, New York


Marketing Specialist

NBBJ Marketing Specialists work with the Practice Marketing Directors and Marketing Managers to produce qualifications, proposals and interview presentations that grow potential clients and enhance current client relationships.


Marketing Specialists are highly organized team players who are proactive and can perform under tight deadlines. They have a relentless attention to detail and participate in challenging strategic pursuits that align with our clients’ goals.


Specialists generate well-coordinated and compelling proposals, brochures and presentations which not only address client needs, but also clearly articulate the fundamental design challenge and opportunity for innovation. They are engaged in all phases of the sales cycle including lead generation activities, client relationships and prospect management.

Successful candidates will have superior prospect management skills, possess the ability to motivate others to reach deadlines and be highly communicative among the team. In addition, specialists are expected to maintain a robust library of materials and serve as a knowledge expert for project teams.

Your New Role:

Lead Generation & Client Development

  • Manage ongoing lead and prospect lists for targeted conversations and opportunities for client engagement
  • Assist content development and final production of custom brochures and lead generation collateral
  • Organize and execute internal business development and market focused client relationship meetings
  • Assist Marketing Manager in growing a culture of proactive marketing and client targeting
  • Work closely with Communications team for event logistics centered around business development and lead generation
  • Assist market leaders with collateral needs prior to or after any client engagements

Prospect Management

  • Produce well-coordinated and compelling responses for qualifications, proposals, and interviews utilizing InDesign.
    • Organize project team content from strategy to final proposal production
    • Responsibilities include editing narrative, gathering images, proposal layout, and coordinating sub-consultant information
  • In collaboration with the Marketing Manager, ensure best practices for point-of-sale workflow through each phase of the process:
    • prepositioning, proposal, shortlist/selection, interview, and post pursuit responsibilities
  • Build consistent content accuracy, relevancy, and thoroughness through active engagement with the Content Management System
  • Identify opportunities to utilize thought leadership in lead generation and pursuit efforts


Data Management and Content Organization

  • Utilize proposal tools available for an efficient pursuit process
  • Collaborate effectively with pursuit teams by utilizing collaboration tools:
    • Adobe Editor
    • MS Teams
    • MURAL
  • Manage process for collecting and entering accurate prospect & project data into databases
    • MS Dynamics CRM
    • Deltek Vision
    • OpenAsset
  • Maintain robust library of narrative for proposals
  • Utilize and update marketing workload and tracking tools


What You Will Need to Help you Succeed:


  • 4-year degree in Marketing, Communications or other applicable discipline; ideally with a focus in English, journalism
  • Minimum of 4-6 years of industry/relevant experience
  • Intermediate/Expert understanding of the Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Understanding of basic layout and graphic design principles
  • Excellent writing and editing skills
  • Exceptional time management and organizational skills; ability to multitask
  • Experience in proposal development for professional services firms (examples or portfolio a plus)
  • Ability to work efficiently under multiple deadlines
  • Knowledge of Deltek Vision, OpenAsset, CRM and other databases


Why choose NBBJ?

We believe that all NBBJ employees should love their work. This means not only loving what you do but having pride in your workplace. We strive to be that irresistible place to work by enhancing your employee experience with customized programs and comprehensive benefits. In addition to 100% covered employee healthcare costs and 401k contributions, we offer unique professional development opportunities, volunteer opportunities and access to leading technology and resources to further help you love your work and advance your career.

• NBBJ has been named three times by Fast Company as one of the most innovative architecture firms.
• Founded in 1943, our first office opened over 75 years ago in Seattle, Washington. We now have over 10 office locations around the globe.
• We are a transdisciplinary, cross-practice focused firm with a deep portfolio of Civic & Cultural, Commercial, Corporate, Healthcare, Higher Education, Science and Technology, Sports, and Urban Environment projects. We also have several areas of service expertise including: Architecture, Environmental Graphic Design, Interior Design, Lighting Design, Workplace Consulting and more.
• In the past decade, NBBJ has received more than 300 awards from leading global, national and regional award programs across the business, real estate and design communities.
• We work with 5 of the top global high-tech companies, 14 of the U.S. News and World Report Top Hospitals, and 4 of the top 10 highest-ranked learning institutions.
• Our clients include institutional leaders such as Cambridge University, Google, Samsung, Cleveland Clinic, Tencent, and Stanford University.

Our Values
More than words on a page, our values sustain our culture, drive our actions, and impact every level of our practice. In our work, we never settle for the status quo and always strive to live by our values in service to our clients' organizations, our profession, our society and ourselves.
• We exist to create enduring value for our clients and society.
• We fulfill our legacy through brilliant design, steward leadership, and enabling rewarding careers.
• We know that our people are the lifeblood of our firm — and essential to our humanistic heart and soul.
• We embrace the power of teams and collaboration to unleash breakthrough creativity.
• We are committed to diversity, equity, and inclusion through listening, learning, and humility.
• We are a leadership intensive and role based firm.
• We prize innovation, never stop learning, and seek to share what we know.
• We are dedicated to the realization of resilient and sustainable outcomes.
• We all share in the realization of our “design, people, business” triple bottom line.
We deliver design excellence — and we design for life.

NBBJ is an Equal Opportunity Employer. M/F Disabled and Vet EEO/AA Employer.

NBBJ does not accept unsolicited resumes or similar submissions from third party recruiters or employment agencies. Any unsolicited materials received by NBBJ from a source other than an individual candidate will be considered NBBJ property and NBBJ reserves the right to pursue and hire candidates referred to us without any financial obligation to the third party in question. If you are interested in becoming an approved NBBJ external recruiter, please contact a member of the NBBJ Talent Acquisition Team.