Digital Lead

Media Planning, Implementation & Activation Milan, Italy

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Description

T&P is looking for a Digital Lead who will be part of Digital department and will be responsible for the digital planning process. 

The ideal candidate has a strong knowledge of the digital disciplines (search, display, video, mobile, social), is able to manage different campaign typologies (generally with awareness, performance, data driven), has a proven understanding of trafficking processes, biddable and programmatic, and previous experiences in media agencies. 

A natural predilection for numbers, hands-on attitude, great curiosity and ability to get involved will complete the profile. 

Responsibilities 

  • ensure the correctness and efficiency of planning processes 
  • ability to manage and coordinate resources ensuring their field training 
  • implementation of the strategy and timely media plan delivery 
  • support the client’s needs with a daily relationship 
  • Maintain and report periodically about achieved results 
  • pre and post-campaign analysis 

Requirements 

  • Proven experience of account management with client’s media supervisors and managers 
  • At minimum 5/7 years of experience in Digital Media Planning. Previous experience in offline media planning will be a plus
  • Degree or equivalent culture 
  • Fluent English 
  • Proven knowledge of all digital technique / platforms (i.e. adserver, analytics, tag management, retargeting, …).Knowledge of biddable, programmatic and performance will be considered a plus. 
  • Accuracy, precision, attention to detail 
  • Independent and able to work on multiple projects simultaneously 
  • Organization and ability to meet the delivery deadlines. 
  • Ability to training teams 
  • Proactivity and ability to find creative and unconventional solutions 
  • Collaboration and ability to work under pressure, having a positive attitude 
  • Ability to use and teach the new tools 
  • Operational and technical skills  

Location

Wpp Campus in Milan (plus the option for hybrid working)   

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99  

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