Growth Marketing Specialist
Description
The Opportunity:
As the Associate Growth Marketer, you will actively work with the marketing team in the strategic planning, execution and the optimization of digital marketing campaigns to hit subscription goals. If you’re seeking a supportive, team-focused and dynamic work environment where you can see the direct impact of your performance, then apply today and come start your rewarding career with us!
Key Responsibilities:
- Working with the Senior Manager of Marketing to help translate overall marketing strategy and insights to actionable marketing plans and strategic campaign recommendations
- Assist in the planning and execution of growth marketing strategies across various channels, including but not limited to paid social, search engine marketing (SEM) and paid app promotion
- Oversee implementation of marketing campaigns, including segmentation, testing, and technical execution
- Collaborate with the marketing team to develop creative assets and messaging that resonate with target audiences and drive desired actions
- Monitor and analyze campaign performance, identifying trends and opportunities for optimization to improve key metrics such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV)
- Build relationships with core internal and external partners, staying up to date with platform changes and industry trends
- Work cross-functionally with UX design, engineering, and product teams in a variety of web development, product, and design projects to meet ambitious growth targets
Job Qualifications:
- 2-3 years’ experience in digital paid marketing; subscription marketing a plus
- Someone who has a data mindset and is comfortable with challenging the norm and pushing the envelope
- Team player with a ‘can do’ attitude
- Committed to the values of equity, inclusion and diversity
About Brand
Our Communication brands (Line2, eVoice and eReceptionist) arm small businesses and individuals with digital phone systems and second-line phone apps and are embarking on an ambitious growth plan
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
MOZ Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Moz Group is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location.The salary compensation for this role is $65,000 to $75,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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