Monica Vinader Ltd Careers

Job Title: China PR Executive

Location: UK [London Head Office or via Remote working] 

Reporting To: Junior China Marketing Manager

Who we are

At Monica Vinader, we’re on a mission to prove that buying better, wearing longer and doing better don’t have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don’t just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:

●        Ethical/Sustainable Jewellery Business of the Year 2021 & 2023, Retail Jeweller

●        Jewellery Brand of the Year 2023, Retail Jeweller

●        Queen's Award for Enterprise: Sustainable Development 2022

●        Responsible Luxury Business of the Year 2023 & 2022, Positive Luxury

●        Positive Luxury Jewellery Business of the year 2024

We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.

China PR Executive is an exciting opportunity for a passionate, creative, Mandarin-speaking PR lover to join our fast paced, energetic business. You will join a small team of four, working closely with our China digital agency and PR agency. You will be a brand key contact, establishing and maintaining strong relationships with influencers, media, and other external partners.

This is a UK based role, either based at our London Head Office or via remote working. All applicants must be fluent in English and Mandarin.

What you’ll do

Influencer Marketing:

●        Support to develop effective influencer marketing strategy to present the Monica Vinader brand in China and drive China online business growth.

●        Work closely with the Marketing Manager to identify and research potential influencers, content creators, tastemakers whose aesthetic, values, and audience demographics resonate with Monica Vinader brand.

●        Support the Marketing Manager in budget tracking, contacting influencers, negotiating partnerships, and nurturing relationships. Extend the influencer pool that can build brand awareness (i.e. search index) and value generation (i.e. attributed revenue) to support the sustained growth of influencer marketing.

●        Utilise a commercially-minded approach to optimise paid collaboration, responsible for the planning and execution, building and maintaining strong, authentic relationships with influencer partners.

●        Support monthly gifting programs to pursue organic coverage, including planning, execution, tracking and reporting.

RED Influencer Live Stream:

●        Support MV RED store growth by influencer live stream collaboration.

●        Work closely with the manager to build and review the influencer target list.

●        Execute live stream collaboration, inclusive of: selection, outreach, commission negotiation, and performance monitoring.

PR:

●        Work closely with China PR agency to develop media relationships and pursue media coverage and celebrity dressing.

●        Creating brand lookbooks that align with brand guidelines and commercial objectives.

Team Support:

●        Support to order PR samples, shipment arrangements, and warehouse management.

●        Support documents, i.e. instant marketing feedback, translation etc.

●        Work on new projects as the brand grows, e.g. offline events, new collection launches , etc.

●        Work cross-functionally with internal business stakeholders (Brand, PR, NPD ,etc) to ensure our marketing activity is aligned with global strategy. Feedback consumer insights to help commercial development for the local region.

What you’ll bring

●        Must be native speakers of Chinese and fluent in English (written and spoken).

●        Proven experience in Fashion, Beauty or a PR/digital marketing agency.

●        Market knowledge: proactive, up-to-date with China social trends, influencer landscape and content themes. Existing influencer and media contacts within the fashion sector is a plus.

●        Effective time management: ability to operate in a fast-paced environment and manage multiple competing priorities with meticulous attention to detail.

●        Strong work ethic, personal accountability and self-sufficient. Ability to work independently in a remote environment.

●        Excellent communication and interpersonal skills. You are a people-person who thrives when collaborating with different teams/people.

●        Creative flair teamed with a commercial mindset and an organised approach.

●        Ability to problem solve, think beyond a brief, and be a self-starter.

●        Team player with a collaborative attitude, and strong willingness to learn.

●        A genuine interest in jewellery and fashion. An ambition to grow Monica Vinader to become a market-leading brand in China.

To be successful at Monica Vinader...

●        You are a doer

●        You’re a team player

●        You’re humble

●        You are honest, straightforward and transparent

●        You are a good teacher/mentor (approachable and accessible)

●        You want to get your hands dirty

●        You solve problems

●        You are resilient

●        You are flexible

●        You are entrepreneurial, smart, and passionate

●        If you don't know something, you say so. Then go figure it out quickly

●        You love working in a creative environment

●        You have a sense of humour

●        You are an insatiable learner

Additional Requirements

For a role of this nature, we would be willing to explore the possibility of sponsoring a Skilled Worker visa for the right candidate.

Travel Requirements

Regular travel to our Norfolk / London office may be required.

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

Fast Paced

We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:

Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.