Marketing Interactive Website Manager

Marketing Franklin, Tennessee


Description

We are looking for a Marketing Website Manager to support our Marketing team. As the Marketing Website Manager you will manage the end-to-end UX content strategy and direction for interactive content. Oversee the planning, development and execution of digital campaign and model launch content efforts across web platforms.

A representation of the responsibilities are outlined below:

  • Develop and execute the interactive content strategy. Create an immersive and thoughtful experience that improves the customer experience in a new, fresh way.
  • Concept destination strategies and manage the creation of dynamic content to drive visits, generate leads, foster desired actions and responses, and capture marketing data.
  • Lead planning, development and timing of website content updates, and ensure content initiatives go live on time and within budget.
  • Ensure website content is brand compliant and consistent in quality and tone of voice.
  • Lead communications with internal teams to ensure content is up-to-date with key stakeholders.
  • Complete competitive audits and aspirational brand audits to identify necessary improvements to our platforms.
  • Collaborate with internal resources and agency teams to analyze website data to improve website UI and KPIs. Coordinate user testing to identify issues and recommend solutions to resolve them.
  • Responsible for managing internal reviews of content with teams such as Legal, Product, and management.
  • Ensure all content and images are accurate, product correct, grammatically correct, consistent with overall marketing strategy, proper approval and releases have been obtained, and compliant with Company policies and appropriate laws and regulations.
  • Manage one direct report, the Marketing Systems Specialist, and foster their growth within the Marketing team.
  • Manage Interactive Budget including financial planning and tracking, accruals and budget forecasts such as the following:
  • Determine budgets, timing and other elements of program planning;
  • Coordinate production bid reviews with internal partners for execution
  • Effectively manage multiple priorities and meet stated deadlines while delivering quality results.
  • Other duties as assigned or required.
  • Note: The above description is only a list of representative duties. As a member of a small team, the successful candidate will be someone who is able and wants to “wear many hats,” jump in where needed, enjoys learning about business operations and contributing to the Company’s success.

Location of Position

  • This position is located in Franklin, Tennessee (the greater Nashville area) and the successful candidate must be located in TN. While this role will require some presence in the office and at other locations, it will be a hybrid role with ability to work from home an average of 3 days per week. Infrequent travel may be required.

Position Requirements and “Nice to Haves”:

  • 7-10 years of progressive exempt-level website management or digital marketing experience.
  • 5 years minimum direct experience interactive website content development and maintenance.
  • BS/BA in Business/Marketing or equivalent combination of education and experience.
  • Strong ability to conceptualize, analyzes, and evaluates web and interactive initiatives.
  • Prior demonstrated and proven success with interactive marketing strategies.
  • Strong knowledge of internet usability standards.
  • Prior e-Commerce experience.
  • Strong analytical skills as well as presentation/persuasive skills.
  • Advanced knowledge of tracking tools and ROI measures.

What we'll provide:

  • Competitive compensation package
  • Comprehensive healthcare coverage, including medical, dental, vision
  • Wellness program
  • Paid holidays and paid time off
  • 401(k) savings plan with company match
  • Professional growth and development programs, including tuition reimbursement
  • Vehicle lease and purchase programs
  • Open & collaborative work environment

MITSUBISHI MOTORS NORTH AMERICA, INC. IS AN EQUAL OPPORTUNITY EMPLOYER. If you require reasonable accommodation at any point in the selection process, please direct your inquiries to your recruiter.