User Acquisition Specialist

Marketing London, United Kingdom

Miniclip_Play_Games_new july2012

 

User Acquisition Specialist

Miniclip is looking for a User Acquisition Specialist to join our User Acquisition (UA) team in our London (UK) Office. This is a full-time position, please apply only if you have the right to work in the UK.

 

WHAT WILL YOU DO?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

  • Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
  • Oversee acquisition marketing campaigns across multiple mobile channels
  • Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
  • Experiment and analyse campaigns for existing and upcoming games
  • Running multiple marketing tests and present results to stakeholders with concrete recommendations
  • Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
  • Develop briefings for new ad creatives and oversee the production of marketing material
  • Manage business relationships with day-to-day communication and reporting

 

The following skills are essential for the role:

  • In-depth knowledge of acquisition tools and mobile ad networks
  • Strong experience in paid digital marketing and media buying
  • Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
  • Hands-on experience creating and optimising campaigns on multiple channels
  • Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
  • Strong knowledge about the mobile games market and KPIs for various different game genres
  • Knowledge of product soft-launch procedures
  • Excellent communication skills, both written and verbal
  • Proactive: a desire to suggest new content ideas and take the lead on projects, or explore opportunities
  • Fast learner: there will be opportunities to learn lots of new skills in this role, and the ideal candidate will show an aptitude and passion for self-improvement
  • Analytical thinker with great attention to detail

 

The following skills are desirable for the role:

  • Passion for games and their design
  • Knowledge of remarketing campaigns
  • Experience with user testing and customer journey optimisation
  • Experience with content/ad copy optimisation

 

WHAT WILL YOU LEARN?

This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to gain invaluable experience and knowledge in the UA/Mobile marketing space. You’ll be supported in your growth in the company, learn plenty of new skills, and have an active, creative role in Miniclip’s marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will also learn how to work in a professional environment and have ample opportunity to network with department leaders and other professionals in the gaming industry.

 

ADDITIONAL INFORMATION

You will be working in our fashionable, open plan Office in Chancery Lane with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, and our new office comes with a pool table, 100” screen with games consoles, fridge with complimentary drinks for all staff, fresh fruit delivered weekly, regular team building and social events, and even free optional yoga once a week!

We also have a fantastic benefits package, with Vitality medical and BUPA dental cover, cash plan, with cover for life insurance, critical illness, and income protection, a generous holiday entitlement and a pension plan with company matching contributions (up to set levels).

 

THE COMPANY

Miniclip is a global leader in digital games with a mission of unleashing the gamer in everyone. The company develops, publishes and distributes highly engaging games to an audience of 200 million monthly active users across mobile, social and online platforms.

Founded in 2001, the Company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ have generated more than 2 billion downloads.

In the past year, we have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), and Masomo (home of Headball2) to the Miniclip family of companies.

For more information, visit http://corporate.miniclip.com