Mindshare | Senior Director - Performance

Performance Bangalore, India

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Description

Job title: Senior Director – Performance

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and we are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Performance to join us. In this role, you will be responsible for a data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market, and product insights; creating robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas. 
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.  
Reporting of the role  
This role reports to Partner – Performance  
3 best things about the job:  
  1. Get to work on some new-age and youthful client brands
  2. Will work closely with the leading publishers such as Google, Facebook and many others
  3. Will be one of the pillars of Mindshare’s performance marketing division
Measures of success – 
  
In three months:   
  • Understood the complete biddable media scenario on client’s business, e.g. Search, Meta, etc.
  • Handled day to day tasks / requirement effectively
In six months:  
  • Optimized implementations in all biddable media platforms
  • Recommended and implemented best practices
  • Explored and strategized across biddable media platforms
In 12 months:  
  • Exceed client expectations in terms of biddable media implementation and strategy
  • Create a road-map for the next year
What you’ll bring:
  • Relevant experience of 10 years in PPC/Performance marketing roles
  • Expertise in Web analytics
  • Through understanding of Google AdWords and Meta Ads
  • Additional platform understanding is a plus
  • Understanding of Bid Management Tools
  • Analyse, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
  • Number Crunching
About Mindshare  
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
About GroupM  
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.  
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm  
   

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