Mindshare | Director - Activations
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a Director - Activations to join us. You will be driving key solutions for the marketing needs of the client which will include and not restrict to work with relevant teams internally (Media, Creative and Operations the most: Internal Stakeholders & Client, Client agencies, internal teams and Vendors: External Stakeholders).
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Partner, Experiential (Events and Activations)
3 best things about the job:
- You are always working on something new (Campaigns, mediums used, new tech, innovation)
- The organization helps you to upskill with the best of the courses in the market
- You meet the sharpest minds in the business, great work environment and you will get to travel to different parts of the country for work purpose.
In this role, your goals will be:
In three months:
- You should be able to embed yourself in the system internally and in the client’s system
- Efficiently managing the day-to-day co-ordination with the client and within the team (Ops, creative, etc.)
- Absorbing the brand values of the clients you are managing
In six months:
- Ownership of projects and assisting your manager with bigger concepts and ideas
- Searching for innovation partners in the market
- Optimizing partner association and selecting the correct partner for the job
- P&L management (monitoring operations and commercial departments)
In 12 months:
- Look to grow as a leader and become a partner to the client for his reactive and pro-active needs
- Acquire and lead new accounts within/outside of GroupM for activations/events
- Help grow revenue output on accounts and more importantly create innovative award-winning concepts
What your day job looks like at Mindshare:
- Independently lead & serve as the day-to-day point for internal and external stakeholders
- Leading conversations with the integrated agency teams (Internal and client agencies) and partners to execute multiple campaigns across a calendar year
- Strategizing and brainstorming with the team for brand initiatives (Tactical and year-long interventions)
- Developing new channels to drive brand advocacy
- P&L Management and campaign closures
- On Ground Partner management, media publications management (For Print and Brand IPs)
- Design solutions with activation/events at the heart of it while using other media to support and amplify with the help of GroupM media teams and units
- Identify and create equity with the best of partners/publishers to support instant solutions for client needs
What you’ll bring:
- Ownership, accountability, and willingness to learn and grow
- Crises management, problem solving and thinking on the go
- Pushing your own boundaries to learn 360 degree media
- Your own skill set to be time and process efficient
- Have a zest to create quality and innovative ideas
- Be ready to go beyond call of duty, for getting things done within the company guidelines
Minimum qualifications:
- Any Graduate
- 5-8 year's experience in Activations/Events + Client Servicing
- Understanding of Operations work in events/activations
- Handled clients directly and secured business in past experience
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.