Mindshare Careers

Description

About Mindshare Fulcrum
At Mindshare Fulcrum, we are at the forefront of media innovation, partnering with global HUL to drive impactful digital media strategies. We are seeking a Digital Trading Director who will lead media buying efforts across OTT, programmatic, content, and e-commerce platforms, ensuring performance and efficiency.

If you are a seasoned digital media professional with a strong command of programmatic buying, DSPs, SSPs, and e-commerce media strategies, this is your opportunity to drive impactful results for one of the world’s most recognizable brands.

• Lead digital platform buying
• Develop and execute strategies for media buys across OTT, video programmatic, content, and e-commerce platforms (e.g., Amazon, Zepto, etc.).
• Ensure optimal media spend allocation and efficiency, that meet KPIs like OTR, CTR, and viewability.
• Stay ahead of the latest trends in programmatic buying and digital trading to continually optimize buying strategies
• Leverage DSPs, SSPs, and other programmatic platforms to create seamless media buying solutions that drive results.

Trading on E-Commerce and Q-Commerce Platforms:

• • • Align trading strategies with the brand’s goals for commerce marketing, ensuring product visibility and sales on these platforms.
    • Collaborate with commerce platforms to gather insights, secure premium placements, be first on alphas and betas and optimize ROI

Negotiation and Partner Management:

• Negotiate to secure favorable rates, premium access, and value-added deals.
• Build and manage strong relationships with key partners developing JBPs where necessary to ensure client KPIs delivery
• Track and evaluate the performance of media partners periodically

Campaign Performance and Optimization:

• Monitor campaign performance adjust strategies in real-time to maximize delivery.
• Collect and use data insights and analytics to refine audience targeting and conversion.
• Oversee the allocation and pacing of media budgets across various digital platforms, ensuring optimal spending throughout the campaign duration.
• Ensure transparent and cost-effective media transactions, managing to avoid under or over-expenditure.
• Collaboration with Content and Strategy Teams:
• Work closely with internal content and strategy teams to align content buying
• Support the development of integrated campaigns that ensure synergy between media buys, creative execution, and client goals.
• 
  Compliance, Reporting, and Transparency:
• Ensure compliance with client and regulatory standards, including GDPR, CCPA, and internal governance policies.
• Provide regular, detailed performance reports to senior management, translating complex data into actionable insights.
• Track and report on media buying outcomes with a focus on transparency and accountability.
  
  Team Leadership and Development:
• Lead, mentor, and develop a high-performing team, fostering a collaborative culture of learning and excellence.
• Encourage innovation within the team, empowering them to test new platforms, formats, and buying strategies.
  Qualifications

Experience: 13-15 years in digital media buying, including hands-on experience with OTT, programmatic, content, and e-commerce platforms like Amazon and q-comm platforms like Zepto.

Technical Skills: Expertise in DSPs, SSPs, real-time bidding, and programmatic media buying technologies. Strong understanding of commerce media networks and retail platforms.

Proven Track Record: Demonstrated success in managing large-scale, performance-driven digital campaigns across diverse platforms, including achieving measurable results like ROI, VTR, OTR, CTR, and CPA.

Analytical Mindset: Data-driven with strong analytical skills, able to derive insights and implement actionable strategies based on performance data

Negotiation Skills: Proven ability to negotiate favorable terms with media platforms and partners, securing competitive rates and value-added services.