Mindshare | Director - ESP
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – ESP Properties for Mindshare Delhi Key Clients to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
In this role, you will be working in Gurgaon office primarily focusing towards Maruti Suzuki India Limited as an account.
Reporting of the role
This role will report to Maruti Business Head in Mindshare and to ESP Delhi Head
Best things about the job:
- Access and opportunity to interact directly with key right holders in pop culture i.e. Movies & Live Events and Sports
- Independence to manage big ticket properties for MSIL account on an end-to-end basis
In this role, your goals will be:
In three months:
- Familiarize with the agency setup locally and understand the integrated work approach with various teams like planning, buying, finance, ESP etc
- Exposure and grasp of projects in pipeline along with day-to-day activities on various brands of MSIL
- Start interaction and engage with select right holders in Live Entertainment and Sports practice
- Become part of MSIL’s weekly JSR’s to understand the working closely.
In six months:
- Lead and develop proposals customised to client’s brief(s) by working closely with partners.
- Manage and work with the team to continuously be in the pulse of what’s happening at client’s end and be on top of upcoming client’s campaigns
- Orchestrate the inputs from the internal account teams and clients to mine out customized solutions from right holders’ network
- Gain industry expertise in terms of key relationships and keen understanding of modus operandi at right holder’s end
In twelve months:
- Start closing opportunities proposed within Live, Entertainment & Sports domain with client by demonstrating a strong focus on strategy, integration and industry expertise
- Build strong relationships and nurture new ones with partners from Live, Entertainment and Sports industry
- Initiate and drive key projects with agency units and clients with a revenue-focused approach
What your day job looks like at GroupM:
- Constant interaction with client and internal teams to be updated on upcoming client’s briefs and campaigns
- Being part of brainstorming and ideation sessions to integrate Live, Entertainment and Sports solutions in larger campaigns
- Constant interaction with right holders in Live Entertainment and Sports industry to be updated on the upcoming calendar at least 6 months in advance
- Execution of deals closed
Minimum qualifications:
- Minimum 8+ years of experience in Live Industry or brand solutions
- Experience driving revenue growth with emerging opportunities
- Ability to conceptualize and leverage use of live, entertainment and sports opportunities for brands for active engagement with consumers & meeting brand challenges / objectives
- Deal negotiation and closure skills with various stakeholders in live , entertainment and sports for a win-win proposition for all parties concerned
- Minimum post-graduation degree/diploma in media and communications from a reputed institute
About Mindshare:
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region. Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.