Associate Director, Data Strategy

Data, Analytics & Insight New York, New York

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Description

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.     
 
We are looking for a committed and enthusiastic team member to drive this digital revolution in our US Personal Care business on Unilever - partnering with UL brand teams, agency and cross functional partners and the subject matter experts within the team to land brilliant E2E campaigns.   
 
Who You Are & What You’ll Do
 
You will bring dynamic attitude and passion to leading the CRM strategy agenda with our brands and agency partners, engaging consumers across all stages of their journey from awareness to advocacy, driving acquisition, conversion, retention, and fostering strong customer relationships to maximize lifetime value and fuel business growth.
 
You are a disciplined project manager that makes the trains run on time across complex business systems. You thrive under pressure and have experience in leading large cross-functional teams to deliver OTIF against tight deadlines. You are not afraid to walk off the beaten track - you will champion innovative ways of working and look for continuous improvement with an ambitious test & learn agenda, encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever’s capabilities and execution.
 
Last but not least - You LOVE marketing. You think and act strategically and creatively. You Get On The Front Line, providing world-class brand experiences and a deep understanding of what drives and influences sales and an outstanding consumer experience.
 
 What You’ll Need To Succeed 
  • Passion for digital marketing, and desire to leave a mark. 
  • Curiosity, a collaborative and positive can-do mindset will be key skills of the ideal candidate.  
  • A minimum of 3 years’ experience in the digital marketing landscape  
  • Comfortable with using data throughout aspects of the role, turning consumer and social insights into great content. 

 Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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