Metropolitan Transportation Authority Careers

Description

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Summary

The Assistant Manager of Sales Promotions works within the MTA Advertising & Promotions team to create and coordinate materials to support new and repeat business and external market department efforts, including filming & events, promotions, and our deals and destination program, MTA Away. 

This role serves to highlight exciting opportunities from the MTA to businesses, production companies, experiential agencies, and more in order to attract more business and revenue for the agency. They are motivated to effectively engage with different audiences and share enthusiasm for MTA marketing programs. They will craft and amplify content across all platforms—website, social media, marketing assets, e-blasts and newsletters, digital screens, and more. They will also be responsible for collaborating with other teams to ensure messages are aligned.

Responsibilities

Write and develop with other writers and designers—engaging and persuasive content across channels (email, website, social platforms, digital screens, sales & marketing materials, MTA Away) that conveys the value of the MTA to clients, brands, and other external partners.

Assess data and make recommendations on how to grow a client segment or area of revenue.

Conduct competitive analysis of other transportation marketing and make recommendations about what the MTA should do as a result.

Develop a deep understanding of how to effectively engage with the MTA's various client types: current and future business partners, film production companies, experiential agencies, and more.

Collaborate with the sales and promotions teams to understand business objectives and create content that aligns with our strategic goals for revenue generation.

Collaborate with agency social, website, and press teams to ensure successful delivery of messages and promotional programs.

Research relevant information and insights to support sales initiatives and promotional efforts.

Analyze past outreach to understand the effectiveness and suggest improvements. 

Education and Experience

Bachelor's degree from an accredited college or an equivalent combination of education and experience.

A degree in marketing or business is preferred.

Minimum of 3-4 years of professional experience, preferably pertaining to marketing, sales and sales promotion

Must be highly disciplined, organized, and detail-oriented. 

Able to manage multiple projects and work at pace and to timelines.

Must have excellent writing, editing, and communication skills.

Must be a creative problem-solver.

Strong understanding of communications practices and channels that are both informative and creative and that engage the audience.

Proficiency in and ability to learn to work with all levels within the MTA.

Other Information

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

Selection Criteria

Based on evaluation of education, skills, experience, and interview.

How to Apply

MTA employees must apply via My MTA Portal. You can submit an online application by logging into My MTA Portal, clicking the My Job Search ribbon, and selecting the "Careers" link. Logging in through My MTA Portal will link your BSC ID number to your job application to identify you as an internal applicant.

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are equal opportunity employers, including those with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.