Metropolitan Transportation Authority Careers

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Summary

The Senior Manager of Brand Licensing will work within the MTA C&D Advertising & Promotions team to plan, manage, and execute the MTA Brand Licensing Program to increase licensing revenues, protect the MTA’s intellectual property, and leverage consumer affinity for the MTA brand marks. This role will oversee the day-to-day activities of the MTA’s external licensing agent; contribute to the MTA’s global licensing strategy, handle direct fee-based license requests from third parties, develop and execute marketing plans to support licensees and grow the Licensing Program; and generate monthly reports on licensing activities and revenues.

Responsibilities

Evaluate proposed terms for new or renewed license agreements presented by the MTA’s external licensing agent.

Manage direct-fee licenses with third parties for commercial use of MTA property in media, events, or other non-royalty-based uses, and handle contracting and payments for same.

Monitor trends in the licensing industry to identify new and emerging opportunities for licensed products.

Influence and contribute to the development of a promotional strategy for the Licensing Program.

Develop regular communication channels for licensees about marketing opportunities, the availability of new MTA intellectual property, and other opportunities to support their business.

Suggest and implement new ideas, process improvements, and other ways to improve efficiency. Identify, analyze, and implement new creative marketing opportunities (e.g., contests and events).

Collaborate with MTA Promotions and Social Media teams to develop joint-marketing opportunities with notable licensing partners.

Work closely with the MTA communications and press team to exchange ideas and cross-promotion opportunities to publicize newsworthy licensing partnerships. 

Work with MTA Legal to resolve identified infringements of MTA intellectual property.

Track results, ensure proper data is accessible to analyze the programs and own monthly reporting on licensing revenues.

Education and Experience

Bachelor’s Degree in Business, Marketing, or a related field

Minimum of three (3) years of experience in the licensing industry and marketing.

Understanding of copyright and trademark law, as well as contracts.

Experience with product marketing. 

Exceptional writer/communicator.

Strong negotiating skills.

Experience with data analysis and reporting.

Creative, proactive problem solver.

Program management experience is a plus.

Other Information

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the “Commission”).

Selection Criteria

Based on evaluation of education, skills, experience, and interview.

How to Apply

MTA employees must apply via My MTA Portal. You can submit an online application by logging into My MTA Portal, clicking the My Job Search ribbon, and selecting the “Careers” link. Logging in through My MTA Portal will link your BSC ID number to your job application to identify you as an internal applicant.

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are equal opportunity employers, including those with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.