Director, Brand Marketing and Content Strategy - Marketing and Communications
Location: Portland, DC, or Remote-US
Position Status: Full-time, Regular
Salary: Starting salary for this role will be $91,000 USD annualized, commensurate on experience.
About Mercy Corps
Mercy Corps is powered by the belief that a better world is possible. To do this, we know our teams do their best work when they are diverse and every team member feels that they belong. We welcome diverse backgrounds, perspectives, and skills so that we can be stronger and have long term impact.
The Marketing & Communications department’s purpose is to amplify and support Mercy Corps’s mission by raising flexible funds, strengthening supporter partnerships and raising our global profile and influence, and fostering team collaboration and connectivity.
We boldly share Mercy Corps’ global impact with our audiences, with a focus on building trust, engagement and long-term relationships among our global team members and with our supporters. We inspire financial support and partnership through transparency, inclusivity, creativity and best-in-class storytelling. We work across teams to protect Mercy Corps’ reputation and safeguard our ability to operate.
The role of the Marketing team is to guide the direction of Mercy Corps global brand and develop and implement strategies to promote brand awareness and drive a sustainable base of unrestricted financial support, particularly among mass-market supporter audiences.
The Director of Brand Marketing & Content Strategy drives breakthrough work that raises the Mercy Corps profile and advances the organization’s business goals. They will sharpen and strengthen the brand messaging, lead initiatives that grow awareness among new audiences and increase engagement among current audiences, and partner to measure the effectiveness of Mercy Corps’ efforts. They will also oversee the delivery of a robust pipeline of assets that bring the brand to life in cross-channel storytelling.
They are both a strategist and a marketer, able to drive the development of the brand platform and messaging, as well as bring that brand to life through integrated marketing efforts and day-to-day social media. They are a confident partner for donor-facing teams, an innovative thinker who isn’t afraid of growing a brand on a budget, and detailed-oriented enough to deliver it all effectively.
The Director of Brand Marketing & Content Strategy works in close partnership with all parts of the Mercy Corps organization, including multiple fundraising teams, channel owners, creative, media relations, programs, and policy and advocacy. S/he plays a critical role in creating a connection between the brand and its audiences, and feeding the funnel to drive the most impact for Mercy Corps.
Reporting to the Managing Director of Marketing, they will lead a cross-functional team (both staff and freelance) of strategists, channel managers, and asset gatherers, and play a critical leadership role within the broader RD team.
STRATEGY & VISION
- Partner with Managing Director of Marketing to develop yearly Brand Marketing Plan, including campaign moments and KPIs
- Develop messaging for RD communication priorities, tethering the organization’s work to it’s brand and guiding cohesive communication across teams
- Lead cross-department brand campaigns for tentpole moments, from briefing through performance evaluation
- Partner with audience leads and channel managers to build top-of-funnel marketing campaigns, particularly for corporate partners and influencers
- Lead development of comprehensive social strategy in partnership with Digital Marketing Team
- Contribute to the development of the editorial calendar, representing the brand voice and goals
- Lead asset gathering strategy and planning, ensuring a robust pipeline of assets to support the brand communication needs (including fundraising). This includes research, development of detailed trip rationale and, in partnership with stakeholders, detailed inventory of trip deliverables.
- Seek and apply new, innovative ideas and creative ways to tell stories through content and marketing
- Work with creative team to adjust brand voice by channel, and test approaches to content
- Create and manage the team’s annual budget, including all asset gathering expenses; seek opportunities to improve department efficiency and reduce expenses by streamlining operations.
- Contract and manage asset gathering freelancers as needed.
LEADERSHIP AND TEAM MANAGEMENT
- Set priorities for the team's daily workflow, supervise all aspects of day-to-day operations.
- Facilitate the development and growth of a team of three by providing opportunities and support; provide timely feedback on work product; regularly coach, evaluate and recognize staff performance and accomplishments.
- Lead by example; establish clear expectations; set direction and priorities; ensure that work levels are balanced across staff; resolve internal staff issues in a timely manner; keep staff informed of all appropriate information; build an effective team; delegate at appropriate level.
- Build trust and partnership with other RD leaders and key stakeholders across Mercy Corps.
Digital Content Manager, Social Media Manager (Social Media Associate), Sr. Global Photographer (Content Planner and Producer)
Reports Directly To: Managing Director of Marketing
Works Directly With: Other teams within Marketing & Communications and Development, including Creative, Direct Marketing, Marketing Operations, and Communications; various program leaders and staff.
Accountability to Participants and Stakeholders
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.
Minimum Qualifications & Transferable Skills
- 6+ years of relevant professional experience in brand marketing and content development, demonstrating strong leadership skills, and a genuine interest in industry trends driving impact across the funnel
- 4+ years of social strategy experience
- 4+ years of supervisory experience
- Exceptional writing skills, with the ability to craft powerful briefs, platform messages, and narratives.
- A track record for solving complex problems, managing across many teams, and driving results.
- Experience leading a team with proven ability to communicate, delegate, build a team and develop direct reports.
- Ability to balance the need for creativity with a data-driven approach to measuring impact and success.
- Exceptional attention to detail and ensures accuracy in all communications deliverables.
- Ability to influence at all levels of the organization
- Ability to thrive in a fast-paced, ambiguous environment.
- Excellent interpersonal skills, with an ability to communicate clearly and passionately, both in writing and verbally. Positive attitude and solution-oriented approach to work is a must.
The successful Director of Brand Marketing is an excellent strategist and a seasoned leader with a passion for managing and developing a high-performing, cross-functional team. S/he will be familiar with Mercy Corps’ mission and culture and will be able to create a sense of intensity and urgency about the global issues central to the work of Mercy Corps. S/he will be a resourceful, creative, and practical individual who can solve problems quickly and make fast decisions to capitalize on opportunities. S/he will cultivate an environment of purpose and stability, of hard work that demonstrates a clear record of achievement and community. The Director will be willing to work hands-on developing and executing a variety of projects, and will be a convincing and authentic representative of Mercy Corps, with the ability to connect effectively with partners across the agency and their stakeholders.
Living Conditions / Environmental Conditions
This position requires very limited travel.
In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development
Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.
We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.
Equal Employment Opportunity
Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.
We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.
Safeguarding & Ethics
Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.
As a safeguarding measure, Mercy Corps screens all potential US-Based employees. This is done following the conclusion of recruitment and prior to assuming full employment.
Our screening process is designed to be transparent and completed in partnership with new Team Members. You will have the opportunity to disclose any prior convictions at the conclusion of the recruitment process before the check is initiated. We ask that you do not disclose any prior convictions in your application materials or during the recruitment process.
Covid-19 Vaccine Policy for US-Based Employees
Mercy Corps has determined that, in an effort to protect the health, safety, and well-being of all Mercy Corps employees working in the United States, all U.S.-based employees must be fully vaccinated for COVID-19, regardless of prior COVID-19 infection status. This policy is necessary to ensure not only the safety of our workforce, but the ongoing functionality of the organization.
This policy will be revised as needed to comply with federal, state, and local requirements, and to respond to changing guidance from public health authorities.
For new employees this requirement goes into effect within 10 business days of employment. Team members that travel are expected to comply with host-country requirements, including vaccinations. Failure to comply may impact your employment. Proof of vaccination or exemption must be provided.