Director of Direct Marketing

Marketing Portland, Oregon Washington, District of Columbia Anywhere, United States


Description

Location: Portland, Oregon; Washington, D.C.; or Remote U.S.

Position Status: Full-time, Exempt, Regular

Salary Level: The salary range for this role is $91,000 - $101,667 USD.

About Mercy Corps

Mercy Corps is powered by the belief that a better world is possible. To do this, we know our teams do their best work when they are diverse and every team member feels that they belong. We welcome diverse backgrounds, perspectives, and skills so that we can be stronger and have long term impact.

Department Summary

The Marketing & Communications department’s purpose is to amplify and support Mercy Corps’ mission by raising flexible funds, strengthening supporter partnerships and raising our global profile and influence, and fostering team collaboration and connectivity. 

We boldly share Mercy Corps’ global impact with our audiences, with a focus on building trust, engagement, and long-term relationships among our global team members and with our supporters. We inspire and motivate financial support and partnership through transparency, inclusivity, creativity, and best-in-class storytelling. We engage prospects and supporters through a multi-channel, user-driven approach, communicating information that represents Mercy Corps’ best work and global culture, on key issues that donors care about. We work across teams to protect Mercy Corps’ reputation and safeguard our ability to operate.

The role of the Marketing team is to guide the direction of Mercy Corps global brand and develop and implement strategies to promote brand awareness and drive a sustainable base of unrestricted financial support, particularly among mass-market supporter audiences.

Position Summary

The Director of Direct Marketing will manage Mercy Corps’ mass market direct marketing channels/programs, and fundraising optimization strategies to achieve the organization’s annual unrestricted revenue, maximize performance, and reach supporter engagement goals. Heading up a team of experienced online and offline channel managers and supporting vendors, the Director of Direct Marketing will oversee the donor life cycle of individuals giving up to $10,000 annually. 

The Director of Direct Marketing will combine cutting-edge marketing and fundraising techniques with audience insights and Mercy Corps’ mission to deliver powerful campaigns that reflect our belief in possibility, equity, and personal dignity. With the primary goal of building a sustainable base of unrestricted financial support for Mercy Corps, the direct marketing group engages prospects and supporters through a multi-channel, audience-focused approach, communicating Mercy Corps’ strategic ambitions to not only meet the basic needs of communities affected by conflict and climate change, but to achieve lasting, transformational change at scale. They will partner with the Managing Director of Marketing and Director of Brand Marketing & Content Strategy to lead the Direct Marketing team to develop innovative, ethical, and creative ways of engaging with targeted donor audiences based on their interests and giving trends, allowing Mercy Corps to stand apart from its peers.

Essential Responsibilities

STRATEGY & VISION

  • Manage Mercy Corps’ integrated mass market direct marketing (MMDM) strategy, which includes direct mail acquisition and renewal, digital fundraising and marketing, monthly giving, telemarketing, and texting toward a current gross annual goal of more than $20 million, in the process enhancing the mass market donor file through donor diversity, channel growth, and improved net revenue.
  • Lead the MMDM team to develop new, creative ways and approaches that motivate donors to engage with Mercy Corps, with strategies that deliver creative excellence, messaging consistency, and brand coherence across offline and online channels and platforms.
  • Work with Managing Director of Marketing, Director of Brand Marketing & Content Strategy, and Creative Team to support the agency’s goals for strategy and brand within the MMDM efforts, and ensure consistency of branding and messaging in line with the vision, voice, visual style, tools, and templates of the global agency.
  • With channel managers, oversee partnerships with Policy and Advocacy, field and programmatic teams to ensure marketing advances Mercy Corps’ global advocacy agenda.
  • Contribute to the development of the content strategy calendar, representing the direct marketing strategy and goals
  • In collaboration with cross-team leadership, manage the MMDM response during global emergencies, coordinating channels and tactics with urgency and clarity, and communicating results to the Managing Director of Marketing and other internal stakeholders.
  • Remain up to date with industry and marketplace trends, and communicate inflection points to internal stakeholders, foster internal conversation around changing costs, platforms, and landscapes.
  • Other responsibilities as assigned.

OPERATIONS

  • In partnership with the Managing Director of Marketing, create and manage the Direct Marketing team’s annual offline and online fundraising budgets across multiple revenue lines including overseeing work on ROI targets, forecasting, and tracking projections against actuals; seek opportunities to improve department efficiency and reduce expenses by streamlining operations.
  • Manage monitoring and reporting on MMDM key performance metrics. Lead management of measurement programs that integrate multiple sources of market data and customer behavior data, custom dashboards and analysis tools, and interpreting market data to inform short-term and long-term forecasts and business decisions. Present timely analysis and reports to senior leadership and other stakeholders.
  • With supporting internal resources and vendor partners, coordinate channel testing opportunities and analysis of results; maintain testing reporting for long-term resource.
  • Senior reviews and signoffs on MMDM content production processes, maintaining fundraising compliance, cross-channel consistency, and marketing excellence standards.
  • Coordinate monthly review of budget vs. actual results for all MMDM channels, manage timely invoice approvals.
  • With Managing Director of Marketing and internal procurement, partner on RFP creation and selection processes for vendor management and new initiatives.

LEADERSHIP AND TEAM MANAGEMENT

  • Set priorities for the team's daily workflow, supervise team productivity and day-to-day operations.
  • Facilitate the development and growth of a team of four experienced channel and program managers by providing opportunities and support; evaluate and recognize staff performance and accomplishments.
  • Provide team members with information, tools, and other resources to improve performance, expand capacities, and reach objectives; provide timely feedback on work product.
  • Create a trusting, collegial, and collaborative team in a high-performing, rapidly moving environment: Share information proactively and appropriately, clearly state expectations, hold self and others accountable to high standards, and work to maintain a shared vision of creative excellence and successful outcomes.
  • Build trust and partnership with other Marketing & Communications and Development team leaders and key stakeholders across Mercy Corps.
  • Support hiring, onboarding, professional development, and team cohesion.
  • Help build stronger bridges between MC Global, MC Europe, and the countries where we work, to build relationships that result in a cohesive brand and marketing experience globally, grounded in the stories of our teams and participants.

Supervisory Responsibility

Direct Response and Content Manager, Email Marketing Manager, Paid Media Manager, Sustainer Manager

Accountability

Reports Directly To: Managing Director of Marketing

Works Directly With: Other teams within Marketing & Communications including Creative, Brand Marketing & Content Strategy, Marketing Operations / project management, Media & Communications, Internal Communications; Development and Development Operations teams; various program leaders and staff.

Accountability to Participants and Stakeholders

Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.

Minimum Qualifications & Transferable Skills

  • 6+ years progressive relevant professional experience within development, marketing, and/or fundraising roles.
  • 4+ years supervisory experience, with proven ability to communicate, delegate, build a team and develop direct reports.
  • 4+ years managing direct mail fundraising programs including acquisition, renewal, and sustainer giving, additional channels of telemarketing and canvassing desired.
  • 4+ years managing digital fundraising programs including segmented email and paid media, additional channels of texting, direct or connected TV desired.
  • Excellent communication skills, verbal and written
  • Exceptional attention to detail and ensures accuracy in all communications deliverables.
  • Ability to lead and communicate high-level strategies as well as dig into the tactics to test and validate assumptions, measure impact and success.
  • Strong background in data analysis and reporting with an ability to distill complex information into cohesive, shareable reports.
  • Experience with full P&L reporting and analytics, and development of budgets.
  • Ability to lead and communicate high-level strategies as well as dig into the tactics to test and validate assumptions.
  • Ability to thrive in a fast-paced, sometimes ambiguous environment.
  • Experience working in the international relief and development sector preferred
  • Experience with MS Office, Google Suite, Excel, marketing automation tools, and other relevant software.

Success Factors

The successful Director of Direct Marketing will be a collaborative leader with an ability to think and act on many different levels. With a strong background across both offline and online channels, they will be able to take the long view strategically while overseeing extensive work output and performance analysis. They will bring a strong aptitude and enthusiasm for the data that underlie fundraising programs, and the ability to evaluate complex data and information and translate these findings to teammates and leadership. Leading a team of experienced channel managers, they will cultivate an environment of purpose and stability, of hard work that demonstrates a clear record of achievement and community. A solutions-oriented team player who inspires excellence in their teams, they will be ready to innovate even while maintaining and growing existing products and processes. They will have a strong commitment to Mercy Corps’ mission, vision, and strategic goals, and excitement for bringing these to life in fundraising contexts. Moving quickly in times of global emergency, they will be able to intuitively judge moments of opportunity and activate into them.

Living Conditions / Environmental Conditions

This position requires very limited travel. Some evenings/weekends required during emergency responses.

Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

As a safeguarding measure, Mercy Corps screens all potential US-Based employees. This is done following the conclusion of recruitment and prior to assuming full employment.

Our screening process is designed to be transparent and completed in partnership with new Team Members. You will have the opportunity to disclose any prior convictions at the conclusion of the recruitment process before the check is initiated. We ask that you do not disclose any prior convictions in your application materials or during the recruitment process.

Covid-19 Vaccine Policy for US-Based Employees

Mercy Corps has determined that, in an effort to protect the health, safety, and well-being of all Mercy Corps employees working in the United States, all U.S.-based employees must be fully vaccinated for COVID-19, regardless of prior COVID-19 infection status. This policy is necessary to ensure not only the safety of our workforce, but the ongoing functionality of the organization.

This policy will be revised as needed to comply with federal, state, and local requirements, and to respond to changing guidance from public health authorities.

For new employees this requirement goes into effect within 10 business days of employment.  Team members that travel are expected to comply with host-country requirements, including vaccinations.  Failure to comply may impact your employment.  Proof of vaccination or exemption must be provided.