Managing Director - Brand Marketing

Marketing Anywhere, United States


Description

About Mercy Corps

Mercy Corps is a leading global organization powered by the belief that a better world is possible.
In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions
into action — helping people triumph over adversity and build stronger communities from within.
Now, and for the future.

The Team 

The mission of the Resource Development (RD) department is to advance the organization’s strategic goals and support our worldwide team by raising funds, profile and influence. Our job is to tell the Mercy Corps story to the organization’s most important audiences in a clear and compelling way. The RD team encompasses several dozen dynamic professionals who possess a wide range of expertise. We are gift officers, direct response fundraisers, web developers, marketers and media relations strategists. We are database managers, digital specialists, creative designers and storytellers. Most of all, we are passionate about Mercy Corps’ mission and believe a better world is possible.

The Role 

The Managing Director of Brand Marketing is a bold, ambitious and action-oriented marketer, adept at building brand profile through creative and innovative marketing campaigns that cut through the noise and  take Mercy Corps’ brand marketing to the next level.

A proven leader, the Managing Director of Brand Marketing is skilled at building collaborative and matrixed teams to drive audience engagement in ways that advance mission, marketing and fundraising goals. The Managing Director of Brand Marketing is responsible for the marketing direction for Mercy Corps’ global brand, delivering this through campaigns that bring the Mercy Corps brand to life, driving compelling and breakthrough content and partnerships to engage a range of audiences, including a new generation of philanthropists.

The Managing Director of Brand Marketing combines cutting-edge marketing techniques with audience insights and Mercy Corps’ mission to deliver powerful marketing campaigns that reflect our belief in possibility, equity and personal dignity. A bold leader, they take Mercy Corps’ brand marketing in new directions, expanding our reach and creating meaningful and exciting opportunities for audiences to engage with Mercy Corps.

Essential Responsibilities 

Strategy & Vision

  • Responsible for creating and driving new, dynamic multichannel marketing campaigns to take the Mercy Corps brand in new, untried directions and create a step-change in visibility for Mercy Corps.
  • Create compelling and impactful partnerships with influential individuals, platforms and cultural changemakers to broaden our reach and expand our audiences.
  • Build strong relationships with Mercy Corps’ global team leaders and team members to ensure our brand marketing reflects the agency’s global perspective, priorities and team.
  • In collaboration with the Managing Director of Communications and Managing Director of Digital Marketing, facilitate message consistency and brand adherence across channels and platforms.
  • Deliver creative excellence in Mercy Corps' marketing through close collaboration with the creative team and external agencies.
  • Lead the brand marketing function during global emergency responses with urgency and clarity.
  • Partner with Communications, Mass Market Fundraising, High Impact Philanthropy and Corporations and Foundations teams to build partnerships that elevate the Mercy Corps brand and advance our fundraising goals.
  • Serve as a part of the Marcomms and Resource Development Leadership teams.
  • Thrive in a culture of change and use leadership skills to create a path for Mercy Corps’ brand.

Team Management 

  • Lead and manage a brand marketing team responsible for marketing strategy, creative, and brand stewardship.
  • Builds, demonstrates and encourages team to deepen understanding of Mercy Corps’ mission, what we do and where we work.
  • Directly supervise content strategy, creative, and brand marketing operations functions, with four direct reports.
  • Share information proactively and appropriately, creating a trusting, collaborative team environment.
  • Clearly state expectations; hold self and others accountable to high standards.
  • Manage team with a vision to develop creative excellence and a brand that Mercy Corps is proud of.
  • Manage performance proactively, taking steps to address poor performance.
  • Coach, develop and provide feedback to others to help them succeed and achieve their potential.
  • Develop the capacity of the team, deepen understanding of their roles and assist with career development.
  • Assist team members with information, tools and resources to improve performance & reach objectives.
  • Promote accountability, communicate expectations and provide constructive feedback informally and formally via regular one on ones and performance reviews.
  • Create and sustain a work environment of mutual respect where team members strive to achieve excellence.
  • Hire, orient and lead team members as necessary.
  • Contribute to Mercy Corps’ strategic priorities for diversity, equity and inclusion.

Influence & Representation 

  • Identify, build and manage collaborative partnerships with creative partners, agencies, influencers and other stakeholders.

Supervisory Responsibility

Director of Content Strategy, Art Director, Senior Marketing Copywriter, Director of Brand Marketing Operations.

Accountability 

Reports Directly To: VP, Marketing & Communications

Works Directly With: Managing Director, Digital Marketing; Managing Director, Communications; VP, Development; Managing Director, Mass Market Fundraising; Resource Development Leadership Team; Chief Development and Marketing Officer; Executive Team members and field leadership.


Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development

Knowledge and Experience 

  • Track record of marketing success at a large organization, working with matrixed teams. Preferably with a purpose-driven organization.
  • 6+ years preferably with a purpose-driven organization in marketing, brand or creative leadership positions. Experience with an agency and/or in-house marketing team also qualifies.
  • 4+ years demonstrated understanding of a complex competitive landscape, effective stewardship of a brand while raising the organization’s global profile and advancing fundraising goals.
  • 4+ years experience leveraging emerging marketing trends, including effective use of digital, multimedia and experiential marketing platforms.
  • 2+ years experience with each of the following: content marketing, digital engagement, brand expression through creative, and messaging.
  • Track record of building creative, productive partnerships internally and externally.

Success Factors 

A successful candidate will be bold, ambitious and unafraid to take Mercy Corps’ brand in new, untried directions. Entrepreneurial and willing to take risks to create a step-change in visibility for Mercy Corps, this candidate is also a proven leader and manager. They will be smart, connected, and a doer who brings 21st century marketing skills to the table to deliver campaigns that cut through the noise, advance our mission and capture share of mind, heart and wallet. 

The Managing Director of Brand Marketing will build effective partnerships with our global teams to ensure Mercy Corps’ brand marketing represents the agency as a whole. They will show fast, creative and effective leadership during global emergencies and ensure powerful storytelling and creative products. They will demonstrate the ability to envision and create partnerships with cultural changemakers to broaden our reach and expand our impact. This individual will be a dynamic communicator who is solution and action-oriented, and can work well across and within matrixed teams.

Living Conditions / Environmental Conditions

Given the current disruption to Mercy Corps’ usual operating procedures as a result of Covid-19, this position will likely require remote working at the outset. As Mercy Corps’ Portland office reopens, it will be expected that this position will be located in Portland, Oregon. 

This position does not currently require travel. As it is safe to return to travel, the position may require as much as 20% travel in the US and abroad. 

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives. 

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact. 

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

Accountability to Participants and Stakeholders

Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.