director of sales & marketing
Director of Sales & Marketing
Los Angeles, CA
As the Director of Sales & Marketing at Mendocino Farms, you will report to the VP of Marketing and lead a team focused on driving sales and the execution of the marketing calendar across digital touch points. You will work closely alongside the Brand Marketing vertical on overall marketing strategies, digital guest engagement, calendar deployment, and content creation based upon needs. Furthermore, you will be a key partner to the Catering & Sales Director on sales building at the local level, including building awareness and driving sales for New Store Openings.
Leadership & People Management
- Develop and lead a team of high-performing individuals, starting with a Sales & Marketing Manager and Guest Relations & Social Media coordinator. Partake in key hiring conversations and decisions as team grows.
- Partake in weekly cross-functional team meetings to provide key Sales & Marketing updates
- Leader of select Business Growth & Innovation imperatives for the company
- Leader of Mendo’s guest relations strategy, oversight of execution, and insights gathering. Responsible for circulating and leveraging guest relations insights across functions
- Leverage consumer insights, guest relations data, and digital data (online ordering, app, eClub, My Mendo) to inform our marketing strategy and to drive increased visits and spend
- Create strategic sales & marketing plans, informed by data, to support overall revenue-driving, and local store-specific revenue-driving
- Oversee New Store Opening (NSO) Marketing planning and execution of opening tactics in partnership with Ops, and Catering & Sales Director
- Collaborate on sales-building strategies and execution of marketing campaigns at the local level alongside Catering & Sales Director and Ops. Regularly review sales data and trends with both parties
- Work in lockstep with Brand Marketing team on the deployment of overarching marketing campaign & content calendar across digital platforms (website, email, app, social media, paid media, 3rd party platforms)
- Overarching CRM and loyalty strategy management
- Partner with technology team to own the management of our owned digital platforms
- SEO monitoring and optimization
- Paid media strategy and deployment in partnership with ad agency
- 6-8 years relevant experience with a skillset in both sales & marketing. Passion for sales building and digital media a must
- Leadership: demonstrated ability to lead people, manage a team, and drive results
- Planning: Ability to think and plan ahead over a one to two-year span
- Management: Ability to organize and manage multiple priorities
- Collaboration: Ability to work with all different players and functions; inspiring innovative and new ideas with peers, and holding others accountable
- Paid media: Familiar with paid media planning, execution and reporting
- Selfless team player
- Can-do attitude and positive spirit
- Results driven self-starter
- Creative and innovative mentality
- Strong written and verbal communication skills
- Ability to travel throughout the year (at minimum quarterly)
- Competitive salary
- Meal privileges
- Health benefits
- 401k Plan
- Paid Vacation
- Must be able to lift 25 pounds.
- Sitting / standing 6-8 hours.
- Hand use: single grasping, fine manipulation, pushing and pulling
- Work requires the following motions: bending, twisting, squatting and reaching
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
There is no “I” in Mendo
Mendocino Farms is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Fair Chance Initiative for Hiring.