Field Marketing Manager, Greater China
Description
What We’re Looking For:
Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Marketing team. The APAC Marketing team at Meltwater is a key growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.In this role, you will collaborate with the Field Marketing unit to devise and execute strategic campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team.
What You'll Do:
- Lead marketing strategy, budget, and program calendar for the Greater China region
- Act as a credible business partner to sales leadership, translating needs into tailored regional marketing.
- Demonstrate expertise in B2B and persona-based marketing, understanding buyer processes and personas.
- Execute integrated marketing programs, including account based marketing, trade shows, events, webinars, content, and digital campaigns.
- Collaborate programmatically with broader marketing teams to scale and succeed in the region.
- Keep sales informed about marketing activities, from global to local.
- Track performance, ROI, and set up measurement processes.
- Utilize insights for improved marketing planning and execution.
- A collaborative relationship built on trust, with key sales and marketing stakeholders.
- An understanding of top accounts and key segments that the sales team is targeting and a marketing plan that will activate those accounts and segments
- A clear understanding of the Go To Market (GTM) plan and the role that marketing plays in it along with successful execution of pipeline generating campaigns.
- Successful execution of strategic and scalable ABM programs, developing and executing an integrated plan, and reporting against key marketing objectives
What You'll Bring:
- 10+ years experience in Field Marketing, account based marketing, event and marketing experience in a technology company
- A solid understanding of the digital media landscape in China and knowledge of digital marketing channels and strategies, specifically WeChat.
- Demonstration of a metrics-driven approach and can show ROI by tracking results from activity against budget
- Proven track-record of success in partnering with sales to generate pipeline
- An effective team player who excels in fast-paced, high-growth environments and possesses strong skills in prioritization, adaptability, and problem-solving.
- A self-starter who possesses a growth mindset
- A strategic thinker who can bridge the gap between formulating a business strategy, executing the marketing plan, and achieving established metrics.
- Experience in measuring and analyzing data and developing recommendations based on analysis
- Excellent written and oral communications skills in English and Mandarin. Proficiency in Cantonese will be a plus.
- Hands-on experience with CRM and marketing automation software. Marketo/Salesforce experience a plus
What We Offer:
- Enjoy 20 days of annual paid time off plus an additional day off on your birthday!
Comprehensive health insurance tailored for you. - Unlimited gym allowance with a swimming pool to support your commitment to a healthy lifestyle.
Additional wellness allowance, internet allowance and telephone allowance, are paid out in your monthly payroll. - Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need.
Benefit from our family leave program, which grows with your tenure at Meltwater. - Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Where You'll Work: East Longhua Road Room 1606&07, Building A, OneEast Plaza, No. 325 Huangpu District 200023
Our Story
The sky is the limit at Meltwater.
At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.
Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.
We’re proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to reach your goals.
So, in a nutshell, that's Meltwater. We love working here, and we think you will too.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.