Digital Marketing Manager
Medidata: Conquering Diseases Together
Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,400 customers and partners access the world's most-used platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com.
We are looking for a Digital Marketing Manager, based in the NY area. You will be responsible for building, executing and measuring the North America digital plan, always ensuring strong alignment between marketing execution and sales objectives. You will work with the regional North America marketing team, driving awareness, engagement, and demand generation for Medidata’s Clinical Cloud solutions. This role requires proactively engaging cross-functional teams across the organization.
The ideal candidate is a results-driven individual, able to innovate in a fast-paced environment, with a “hands-on” approach to accomplish the work. You should be accountable, and most importantly, have appetite to try new approaches. You enjoy building personal relationships with sales reps and customers and see yourself as an advocate to promote their successes. As part of the North America Marketing team, we all work together to support our revenue goals and we own the success of our respective areas of focus.
Work with North America Demand Marketing and Corporate functions to develop a regional digital marketing plan that will drive market awareness, business, and revenue objectives
Plan and execute all regional digital marketing activities, including email, search, display advertising, webinars, and associated landing pages
Working across Marketing functions, evolve and optimize our regional digital marketing goals, strategies, and tactics
Operate as a hands-on contributor as needed, with a focus on content development, copy writing, editing, and publishing new/revised materials
Develop and maintain a digital marketing center to highlight ongoing initiatives including assets, timing, distribution channels, and performance
Manage a digital marketing dashboard to track, measure, and report performance of all regional digital marketing campaigns, and assess against established goals and metrics (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights- brainstorm new and creative growth strategies
Maintain overall responsibility for the planning and budgetary control of all digital marketing
Act as liaison with industry trade publications and digital agency for regional digital initiatives
Develop and maintain a working knowledge of the Life Sciences industry, clinical research and development, and Medidata products and solutions
- Proficient in Google Analytics is a must
Experience in building and optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Understand concepts of SEO / SEM, email, social media, display advertising, and/or webinar programs; focused on outcomes
Knowledge and experience of digital marketing processes, up-to-date best practices, and the latest trends in online marketing and measurement
Ability to write & edit effective, engaging, content to support digital marketing activities
Ability to leverage data and insights in the development of digital programs
Working knowledge and proficiency with digital tools (e.g., AdWords, WebTrends)
Good communication skills – must be able to express analytical findings to key stakeholders
Working knowledge of ad serving tools
Track record of successfully managing external agencies and vendors
Laser focus view on achieving goals and driving success
Excellent organizational and time management skills- Self-motivated, high-energy, adaptable, resourceful, and results-oriented; able to work in both a team environment and independently
Solid grasp of online marketing optimization best practices
Inquisitive personality, someone who sees a data point and wants to understand everything that
Experience in managing On24 platform a plus
Your Education & Experience:
Requires a minimum of 5 years of B-to-B marketing experience preferably supporting a direct sales force in the enterprise software industry
Proven experience in digital marketing developing and running programs against a digital strategy
Demonstrated ability to develop, present, and execute marketing plans that align to sales objectives
Bachelor's degree required, preferably in a marketing or technical field
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata’s solutions have powered over 20,000 clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.