Senior Public Relations Specialist

Sales & Marketing Seoul, Korea


Position at Medidata Solutions

>www.medidata.com.

Your Mission:

In support of global, regional and country priorities, the Senior Public Relations Specialist based in Seoul, South Korea will strategically plan and execute Medidata Korea’s public relations strategy. He/she will work closely with local PR agency, global PR team, Medidata leadership team and subject-matter experts (SMEs) to promote the company’s news, products and thought leadership to external audiences. He/she will also manage internal communications for Medidata Korea.

  • Establish and execute Medidata Korea Public Relations and Corporate Communications strategy, closely aligned with Medidata corporate priorities and the interests of the local market.
  • Take an active role in supporting day-to-day media relations activities, including industry trend research, content creation / adaptation / localization, proactive pitching, scheduling media interviews, spokesperson bureau development, editorial calendar management, press release distribution, thought leadership events and analyst relations.
  • Write, edit, adapt and coordinate press releases, blog posts, bylined articles, award submissions, customer references, success stories, and other content to support Medidata Korea’s external communication initiatives for distribution through the media, company websites, social media channels, intranet and third-party sites / platforms.
  • Work with Marketing colleagues to promote content across platforms and to ensure consistency of messages.
  • Proofread and enhance copy as needed to meet established tone and style requirements.
  • Provide perspective and insight to the department on internal, peer and industry developments in relation to the media and marketplace.
  • Help to ensure Medidata Korea’s presence at tech and life sciences trade events through researching and flagging relevant speaking opportunities for SMEs, as well as assist in developing and submitting abstracts. 
  • Build and maintain collaborative and mutually beneficial partnerships internally with global, regional and country teams, and externally with third-party partners.
  • Direct, influence and consult local PR agency to implement strategy and provide quality results.
  • Ensure local PR agency deliverables consistently meet deadlines and are completed within budget.
  • Drive continuous improvement of processes, practices and impact of communications and public relations activities; educate Marketing and other internal teams about best practices.
  • Manage internal (and any necessary external) PR review / approval processes.
  • Anticipate potential issues and implement appropriate actions to protect the company and its reputation.
  • Monitor, research and report on broad industry trends, peer companies and media coverage.
  • Track communication activities, maintain ongoing PR activity report and prepare updates for the department, executives and others as needed.
  • Manage internal communications for Medidata Korea, defining the editorial calendar, the proper distribution of key messages internally.

Your Competencies:

  • Knowledge of life sciences and / or technology media and influencer sphere.
  • Established relationships with relevant journalists, analysts and influencers.
  • Extensive media and influencer campaign planning and execution experience, including setting up and managing media interviews.
  • Demonstrated experience conceptualizing, building and executing integrated communications programs that align with company objectives and produce significant results.
  • Ability to design and produce multi-channel content programs for diverse audiences.
  • Familiarity with B2B audiences.
  • Ability to manage to a budget, have a measured approach to demonstrate value of the communications team to the organization.
  • Excellent organizational, time management and prioritization skills.
  • A creative, strategic and analytical thinker with the ability to be a self-starter and solve complex problems.
  • A can-do attitude, ability to thrive in a fast-paced environment.
  • A strong work ethic, high level of integrity and sensitivity to confidential information.
  • Ability to anticipate potential issues and develop / implement appropriate actions to protect the company and its reputation.
  • A true team player with an entrepreneurial spirit and drive, who is focused on achieving results.
  • Flexibility and demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders.
  • Strong interpersonal skills to quickly build rapport and credibility with internal and external stakeholder; influence and negotiation skills and relationship management capabilities a must.
  • Experience in either life sciences / biopharmaceutical sector or technology industry is preferred.
  • Command of Native Korean (read/write/speak) and business level English required.

Your Education & Experience:

  • Bachelors degree required, preferably in Communications, Journalism or a related field; or equivalent experience.
  • Requires a minimum of 8+ years of experience in corporate communications / public relations / media relations. Preferably within an agency or a fast-growing company setting.
  • Experience in either life sciences / biopharmaceutical sector or technology industry is preferred.