Demand Marketing Director
The Enterprise Demand Marketing, Director is responsible for creating, executing and measuring demand generation programs that drive sales of Medidata’s offerings into the top accounts within the Life Sciences industry. This position works closely with internal marketing groups and the Enterprise Sales organization. This high visibility role will interface with sales and marketing leadership as well as executive client leadership. It will require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work.
Establish relationships with the Enterprise Sales leadership team and Global Account Managers
Work closely with the Enterprise Sales team to create strategic marketing plans for Medidata’s products and services
Engage the Enterprise Sales team in annual and quarterly planning to determine programs and activities to achieve business and revenue objectives
Create strategic marketing plans supporting the adoption and uptake of Medidata's offerings
Execute demand generation programs and integrated marketing campaigns utilizing a variety of techniques including Business Development programs, email, webinars, social media initiatives, digital marketing and inbound marketing programs
Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, earned press, press releases, and other external communications
Serve as the Enterprise Demand Marketing point-of-contact on cross-functional marketing efforts
Measure and report performance against established metrics
Up to 20% travel; mostly US regional-based
Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events
Ability to devise new and innovative communication methods and assets to articulate Medidata Enterprise messages and value propositions to customer accounts
Ability to be innovative with program creation and problem resolution
Deep knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for co-marketing activities
Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Excellent verbal and written communication skills
Excellent organizational and time management skills
Self-motivated, able to assume responsibility and work autonomously
Your Education & Experience:
Requires a minimum of 12 years of related work experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience
Requires a minimum of 10 years of experience in B2B field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
Experience using ABM strategies is highly desirable
Life Sciences experience is desirable
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata Solutions have powered over 17,000+ clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.