Global Channel Marketing Director
Medidata: a great place to work; a great place to stay
Medidata is leading the digital transformation of life sciences with the world's most-used platform for clinical development, commercial and real-world data. Powered by artificial intelligence and delivered by #1 ranked industry experts, the Intelligent Platform for Life Sciences helps pharmaceutical, biotech, medical device companies and academic researchers accelerate value, minimize risk and optimize outcomes. Medidata serves more than 1,000 customers and partners worldwide and empowers more than 100,000 certified users every day to create hope for millions of patients. Discover the future of life sciences: www.mdsol.com
We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. We are still led by our Co-founders, Tarek Sherif and Glen de Vries, and have global operations in US, Europe and Asia with over 2000 employees.
We are seeking a senior leader with broad marketing expertise and cross-functional experience to expand our co-marketing strategy with our contract research organization (CRO) and alliances partners. Working directly with the business and marketing teams at partner accounts, you will define and execute global co-marketing plans. You will manage the distribution and oversight of market development funds (MDF) to our partners, ensuring it supports activities that drive impactful business outcomes through our partner channel. You will work closely with the global campaigns team to weave co-marketing activities into global campaign plans.
Establish relationships with senior marketing leadership team at CRO and alliances partners.
Work closely with partners to develop a strategic marketing plan supported by joint value proposition between the partner and Medidata.
Develop co-marketing activities that will drive growth and adoption of Medidata’s platform and solutions.
Collaborate with regional marketing teams to ensure activation of co-marketing activities.
Manage global MDF program including development of guidelines, review and approval of proposals and fund allocation and disbursement.
Define, track and report KPIs for co-marketing activities to internal and external stakeholders.
Lead event sponsorship sales for Medidata NEXT, our flagship event series spanning North America, Europe, and Asia Pacific.
Create partner branded marketing assets and collateral that incorporate Medidata’s value proposition for use by partner sales and business development organizations.
A well-rounded marketer versed in executing co-marketing activities with partners, with a track record of developing and managing multiple relationships and programs simultaneously
Knowledge of contract research organizations (CROs) and their business model and SOPs
Ability to see the bigger picture and how to weave joint marketing initiatives into the global marketing campaigns plan
Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
Strong analytical skills with demonstrated capabilities in campaign measurement, analyzing and interpreting data
Superior communication skills with a comfort level of delivering material for both internal and external stakeholders. This includes building quick recaps as well as creating and presenting polished executive level presentations
Willing to travel to meet with partners (up to 20% travel)
Your Education & Experience:
Bachelor’s degree required preferably in Marketing, Communications, or related field
12+ years experience in demand/field marketing, brand or campaign management, or related function
Strong B2B marketing experience in driving business through the partner channel
Life sciences industry and/or clinical development area strongly preferred
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata’s solutions have powered over 14,000 clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.