Demand Marketing Director, Professional Services

Sales & Marketing Iselin, New Jersey New York, New York


Position at Medidata Solutions

Medidata: Conquering Diseases Together


Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,400 customers and partners access the world's most-used platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com.

Your Mission:

The Director of Demand Marketing, Professional Services is responsible for creating, executing and measuring demand generation programs that drive sales of Medidata’s Professional Services offerings for the Life Sciences industry. This position works closely with internal marketing groups and the PS Sales organization. This high visibility role will interface with sales and marketing leadership as well as executive client leadership. It will require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work.

Your Commitments:

  • Establish relationships with the senior marketing leadership team Alliances partners

  • Work closely with Alliances partners to create strategic marketing plans built on the joint value proposition between the partner’s offerings and Medidata’s products and services

  • Engage the PS Sales team in annual and quarterly planning to determine programs and activities to achieve business and revenue objectives

  • Create strategic marketing plans supporting the adoption and uptake of PS offerings

  • Execute demand generation programs and integrated marketing campaigns utilizing a variety of techniques including Business Development programs, email, webinars, social media initiatives, digital marketing and inbound marketing programs

  • Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, earned press, press releases, and other external communications

  • Ensure that PS offerings are properly integrated within demand programs for related products

  • Serve as the PS Demand Marketing point-of-contact on cross-functional marketing efforts

  • Measure and report performance against established metrics

  • Up to 20% travel; mostly US regional-based

Your Competencies:

  • Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events

  • Ability to devise new and innovative communication methods and assets to articulate Medidata Professional Services messages and value propositions to customer accounts

  • Ability to be innovative with program creation and problem resolution

  • Deep knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for co-marketing activities

  • Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership

  • Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

  • Excellent verbal and written communication skills

  • Excellent organizational and time management skills

  • Self-motivated, able to assume responsibility and work autonomously

Your Education & Experience:

  • Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience

  • Requires a minimum of 8 years of experience in B2B field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience

  • Experience working with Alliance partners e.g., Accenture, Cognizant, WiPro is desirable

  • Life Sciences experience is desirable

Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.

Medidata Solutions have powered over 17,000+ clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.

 
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. 


#LI-CD1