Senior Marketing Specialist, ANZ and SEA

Sales & Marketing singapore, Singapore

Position at Medidata Solutions

Dassault Systèmes Life Sciences Engagement team: empowering people and energizing passion to change the world and create the future.

Dassault Systèmes, with 35 years of experience transforming the way products are designed, produced and supported has combined with Medidata, developers of the world’s most-used platform for clinical development, commercial and real-world data. Our Life Sciences sales and marketing teams bring together all of Dassault Systemes life science capabilities in one go-to-market organization, providing our clients with life science domain focus and expertise to accelerate their business. As one organization we are leading the transformation in life sciences. Unique in the industry, we provide our clients with an integrated business and scientific platform from discovery and preclinical development, through clinical trials, all the way to manufacturing and commercialization. Discover the future of life sciences:  

We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. Dassault Systemes Life Sciences & Healthcare, led by Medidata co-founder Tarek Sherif, has global operations and employees in the US, Europe and Asia.

Your Mission:

This individual contributor role, as a PR & Marketing Specialist will cover the following markets : ANZ, INDIA and Rest of Asia (ROA). The Life Sciences Marketing team delivers business impact marketing initiatives, delivered through omni platforms across different customer segments with region relevant content to accelerate customer lifecycle progress.  We drive programmatic execution through digital assets, webinars and workshops as well as internal, partner and customer facing coordination.

Reporting to the APeJ Demand Marketing Senior Director, the PR & Marketing Specialist is responsible for executing and reporting on PR and marketing activities encompassing thought leadership, awareness, nurturing and pipeline programs for the abovementioned markets.  This role will contribute to the development and implementation of our omni-channel marketing initiatives and will ensure the effectiveness of these campaigns through cross functional planning. 

We are looking for a creative, self-starter with strong organizational, program management, and problem-solving skills who values strong partnerships in a dynamic, fast-moving environment.

This is an individual contributor role and this position will be based in Singapore.

  • Focus on managing all the campaigns aligning with the overall APeJ Marketing priorities to drive metrics across ANZ, INDIA & ROA.

  • Collaborate closely with the region sales leader and teams to plan marketing campaigns & PR initiatives utilizing a variety of omnichannel platforms (email nurturing, earned and paid media, Medidata led & third party events, earned and paid social, SEM/ SEO)

  • Partner with APAC product marketing, digital marketing and marketing operations to manage budgets, define messages / collaterals and assets required to support campaigns within the geography.

  • Manage the 3rd party agencies across PR and marketing before, during and after the activities to track budgets, progress and deliverables.

  • Identify and lead virtual and physical events (3rd party, user conferences & workshops) discussions, planning resources required to reach the set goals

  • Execute on post event and campaigns activities including uploads into SFDC, and reporting/ sharing to showcase success and learnings.

  • Identify key PR initiatives (interviews, roundtables, articles) to promote our presence in the Life Science industry, working with agencies & global teams on messaging, interviews and approvals.

  • Up to 20% travel

Your Competencies:

  • Field demand generation experience for APAC region (multiple countries)

  • Demand events and campaign country execution experience, Digital and Physical activities, working with 3rd party agencies, and managing events onsite (physical or virtual) to drive pipeline

  • Strong Sales stakeholder communications and background of working closely with sales leaders in the region, interfacing with all levels in a Sales organization including account executives, technical consultants, and senior leadership.

  • Knowledge and experience in executing & tracking marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events.

  • Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.

  • Knowledge of marketing processes and automation systems; Salesforce, Tableau, Eloqua

  • Excellent verbal and written communication skills in English.  Chinese a plus.

  • Self-motivated, able to assume responsibility and work autonomously.

  • A can-do attitude, ability to multi-task in a fast-paced environment.

  • A strong work ethic, high level of integrity and sensitivity to confidential information.

  • A true team player focused on achieving results.

  • Flexibility and demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders.

  • Experience in regional marketing for a multinational technology company, experience in life sciences / biopharmaceutical sector is preferred.

Your Education & Experience:

  • Bachelor’s degree required, preferably in Business and/or Marketing or a related field, or equivalent experience.

  • Requires a minimum of 3 years of experience in region, field marketing, demand generation or field demand generation role.

Dassault Systemes and Medidata are making a real difference in the lives of patients everywhere by accelerating critical drug and medical device research and development, manufacturing and commercialization, to enable life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of the most exciting areas for global innovation.

With Medidata’s record of more than 20,000 clinical trials giving us the largest collection of clinical trial data in the world, we also pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of insights to our clients, enabling them to make the decisions that allow them to reach waiting patients sooner.

Medidata Solutions International Asia Pacific Pte. Ltd. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability or other factors that are unrelated to the legitimate business interests of Medidata Solutions.