Demand Manager, Operations - EMEA Marketing
Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,400 customers and partners access the world's most-used platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com.
The Demand Manager, Operations EMEA Marketing is responsible for working closely with the Marketing Operations Director to provide support and liaison with the Bus Dev Director and team of 15.
A key focus of the role is planning, creation and management of Outreach campaigns (a sales productivity tool used by the BD team). This involves content creation, Outreach operations and reporting, and training for new BD members in the tool, its functionality and capabilities etc. This newly created position will also work closely with members of the EMEA marketing team to support lead generation and outbound campaigns through Outreach whilst also supporting lead management requirements. It will require exceptional agility, the ability to innovate, and a “hands-on” approach to accomplish the work.
Manage the EMEA marketing Outreach campaigns process end to end, including the creation of planning documents, sequences, reports, etc. to establish best practices and deliver ongoing positive results that support pipeline creation.
Analysis of Outreach campaigns & liaison with US counterpart on strategies and synergies where appropriate that can be leveraged for EMEA.
Liaising with the BD team to support/create/review targeted messaging enhancements/improvements where needed.
Upload/testing of sequences and Outreach maintenance (finalise sequences, standardise naming conventions, maintain content folders, etc.)
Keep demand activity list updated.
Troubleshoot Outreach issues.
Join bi-weekly Outreach client support calls.
Support the Marketing Operations Director in lead management operations, verifying upload lists to Eloqua and ensuring subsequent integration into SFDC.
Assign leads to the BD team in Outreach with clear, concise communication to them of the assignment and subsequent actions needed.
Own various weekly report actions (running weekly reports etc.).
Proficiency in sales and marketing automation platforms e.g Eloqua, Outreach and Salesforce
Proficient in Excel and passionate about data with great reporting tools
Strong understanding of Marketing: campaigns, execution, segmentation, and resource distribution
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Thorough understanding of marketing analytics techniques coupled with a strong business sense
Fast learner – Can pick up things quickly and does not require hand holding
Excellent verbal and written communication skills with great attention to detail
Excellent organisational and time management skills
Self-motivated, able to assume responsibility and work autonomously
Ability to troubleshoot with a solution finding mindset
Up to 5% travel; mostly EMEA-based
Your Education & Experience:
Bachelor's degree required in Business and/or Marketing; or equivalent years of experience
Requires a minimum of 4 years of marketing operations experience including analysing and reporting on lead generation sources and metrics in B2B demand generation
Note: The requirements should reflect your minimum requirements for the role in general
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata Solutions have powered over 20,000+ clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.