EssenceMediacom | Group Head - Ecommerce
Description
Overview of job
EssenceMediacom is seeking a Group Head-Ecommerce with 5-6 years of work experience who will be responsible for managing the e-commerce media planning & execution for one of the largest CPG clients in India, managing e-commerce campaign operations and execution across marketplaces like Amazon, Flipkart etc. He/she will work as part of an integrated offline + digital team that manages the entire media strategy, planning & deployment mandate for the client in the India market. He/she will lead all campaign operations and reporting across Amazon, Flipkart and other digital platforms in collaboration with internal client team at EssenceMediacom & also the digital + e-commerce team POCs at the client end.
Reporting of the role At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This role reports to the Director-Ecommerce
3 best things about the job:
1. Opportunity to work with one of the fastest growing industry
2. Culture of learning, opportunities, creativity, and teamwork
3. Opportunity to work with some of the biggest brands across industries
3 best things about the job:
1. Opportunity to work with one of the fastest growing industry
2. Culture of learning, opportunities, creativity, and teamwork
3. Opportunity to work with some of the biggest brands across industries
In this role, your goals will be:
In Three months:
- You will be able to get a decent grip on the business that you are supporting
- Work closely with partners/ marketplaces to build plans, AOPs’ & pitches
- Develop and advice on campaign strategies for clients across marketplaces, platform and properties, in accordance with brand goals
- Ensure consistent and efficient planning, execution, analysis, and optimization of campaigns as per brand’s objectives to ensure stellar customer experience
- Review performance of key metrics against set goals, benchmarks and previous performance
- Work closely with the internal stake holders / subject matter experts / channel intelligence team to ensure comprehensive e-commerce approach for both media & non- Media
- Identify trends, benchmarks and best practices
- Support new business pitches and onboarding
- Maintain P&L to ensure profitability and optimum utilization of resources for concerned cluster.
In Six months:
- You will have started making significant business impact through your understanding, knowledge, and initiatives
In Twelve months:
- You would have successfully accelerated this vertical in the agency
What your day job looks like at GroupM:
- Drive eCommerce sales through effective and efficient campaigns
- Ensuring Client success on listing new products and campaigns
- Coordinate with teams across the group on content, execution of brand and e-commerce activities
- Mapping trends, reviewing and advising client on campaign success on ecom
- Capitalise on the latest marketing opportunities on ecom sites
- Support in managing operations for new projects
- Gather key insights for performance improvement, developing marketing programs/campaigns
- Prepare and present budget and forecast reports
- Basic knowledge and understanding of other channels -Amazon/ FK/ marketplaces
Minimum qualifications:
- Bachelor’s degree
- 5-6 years’ experience in Ecom. Experience preferable at brand side or private label at ecom markeplace.
- Any experience on platform search on ecommerce sites is a plus
- Sound knowledge of prevailing procedures and ways of working in e-commerce & overall Digital marketing
- Unmatched supervision, research, and troubleshooting skills.
- Exceptional consulting and quality assurance abilities
- Exceptional presentation and communication skills
- Analytical, organized and detail-oriented
- Collaborative partner, even tempered in a deadline-driven environment
- Assertive and collaborative with ability to motivate others to succeed
Must haves
- Prior experience of working with eCommerce Marketplace platforms or brands handling marketplace media or media agencies handling performance marketing on marketplaces
- Expertise and thorough understanding of e-commerce business and media landscape
- Prior experience of handling Search, Display & DSP ads
- Hands On with MS Excel, Amazon Pi, Flipkart Brand Insights and respective ad platforms
- Good to have - prior experience of handling client/ brand relationships, Planning & Strategy exposure
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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