Senior Media Planner

Description

1. Working on a well-known gaming console client with varying objectives across channels.
2. The chance to grow into an experienced media planner with account optimization, reporting/insights, and strategy best practices plus gradual exposure to client management.
3. Mentored by a fun, dynamic, and growing team, with exposure to media planning and buying processes across other online channels by working with specialist teams.

• Adopted best practices around client structure, channel-wise understanding, media planning, and exposure to tech partners.
• Become familiar with performance propositions and processes (optimization, reporting, and billing).
• Demonstrate mastery of all platforms and systems which power media planning.
• Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally.

• Confidently running the client account independently, meeting all KPIs, and assuming client relationship management.
• Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
• Drive the testing of new betas, platforms, and other innovations for our clients.

• Taken on more client-facing responsibilities and started to get involved in weekly WIP meetings, attempting to educate and share new features and services.
• Assist the team in research, defining strategy to prepare presentation material.
• Be able to analyze and provide insights per channel, recommendations and next steps

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media proposals.
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

• Minimally 1-2 years of media planning experience, preferably in a media agency.
• Keeps up-to-date with industry changes and latest practices and procedures.
• Builds meaningful relationships with team members and content syndication publishers.
• Excellent administrative and organization skills mandatory.
• Strong attention to detail with high levels of accuracy mandatory.
• A good work ethic, problem-solving, and proficient time management skills.
• Working knowledge of all Microsoft Office software.
• Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business
• Knowledge on digital tools and social/search media platforms
• Plus point – Proficient in excel formulas & pivot tables