Associate Director, Audience & Data Enablement

Description

Overview:

We are looking for an Associate Director, Audience & Data Enablement to join our team, responsible for Digital/Direct research, analysis, and insight generation for cross-industry client groups.

 

Your Impact:

Utilizing your analytical and problem solving skills, you will develop critical business insights across clients to increase ROI on media investments. More specifically, you’ll

  • Provide on-going analytical support utilizing marketing mix modeling, forecasting, and custom analytical approaches to address client issues
  • Present project results to clients and prospective clients
  • Manage projects with focus on the impact and/or ROI of media and marketing activities
  • Make recommendations based on analyses and experience
  • Develop and train team, including Analysts, Sr. Analysts, and Managers
  • Other duties and responsibilities as assigned

 

Your Qualifications:

  • Bachelor’s degree required
  • 5+ years’ experience in statistical and econometric analysis with emphasis in the area of Marketing Mix Analysis
  • Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix, and ROI measurement
  • Knowledge of a variety of analytical tools
  • Fluency in SAS, SPSS, R, or any other advanced analytics software package
  • Comprehensive understanding of metrics, including Media, Measurement analytics, quantitative business measures, and Statistics
  • Experience in Media ROI Optimization Consulting required

 

Our Culture:

  • We’re a people-first company that truly invests in you. We’ve found that by looking after our people, above all else, everyone benefits. That’s why we offer a “careers first” approach with an onsite career center (NYC HQ), a whole team devoted to cultivating and promoting talent, competitive salaries and benefits and a flexible work environment.
  • We’re fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work.
  • We’re seeking explosively ambitious media professionals at all levels who are looking for a career, not just a job. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom just might be the best move you’ll ever make.

 

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

 

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

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Data, Analytics & Insight New York, New York Regular