Manager, Regional Planning

Description

OVERVIEW:

The Media Planning Manager (LATAM Marketplace) is responsible for managing all day-to-day media planning/client service activities associated with an assigned account.  You will provide media planning recommendations for markets within LATAM region, across all channels and offer resourceful problem solving, both internally and externally, while developing and maintaining strong client relationships. You will oversee preparation of media plans and other deliverables and supervise media plan implementation.

 

Note: This role requires a fluent Spanish speaker, as well as fluent English.

 

YOUR IMPACT:

  • Oversee plan negotiations and media team activities
  • Assist in setting the overall direction for program planning and negotiating strategies
  • Initiate creative and business-building ideas
  • Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings
  • Develop, execute, and present media plans from inception to completion
  • Manage client requests (i.e., plan changes, budget changes, marketplace information)
  • Serve as key contact for delivering plans to the client
  • Analyze research to develop media objectives, strategies and tactics
  • Lead the budget and client billing process to ensure accuracy
  • Responsible for utilizing knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio
  • Interface with clients, internal departments, and web publishers on a daily basis to manage online media buys in coordination with Trading partner
  • Manage buy stewardship in conjunction with Trading partner, analyze campaigns, and recommend strategic and tactical changes to maximize campaign performance
  • Continually seek a consumer-centric view in all strategic thinking
  • Create a weekly written analysis of media performance
  • Build a comprehensive media knowledge base and synthesize information into ideas
  • Coordinate with internal partners to create a holistic view of the business
  • Magnify the buying power of every dollar spent
  • Other responsibilities as assigned

 

YOUR PEOPLE SKILLS:

  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Capable of working successfully within a team as well as independently
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
  • Lead by example while motivating and coaching a team comprised of Planners and Assistants
  • Demonstrated ability to manage and motivate team members
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans

 

 

YOUR KNOWLEDGE & ABILITIES:

  • Strong knowledge of the LATAM region, (a focus on Mexico, Argentina and/or Chile is a bonus)
  • Fluent Spanish speaker, ability to host client meetings in Spanish
  • Experience with both offline and digital media planning, execution, and reporting (not necessarily within LATAM, but this is a bonus).
  • Comprehensive media knowledge base and ability to synthesize information into ideas
  • Ownership of presenting plans both internally and externally
  • Exceptional written, verbal, and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Strong negotiating skills and excellent attention to detail
  • Use of appropriate 3rd party tools to research and develop plan recommendations
  • Strong relationship-building skills which include maintaining positive client relationships
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency, particularly with media systems and Excel, Word and PowerPoint
  • Complete knowledge of all digital Media, Search, SEO, SEM, Mobile, etc.
  • Demonstrated critical thinking and problem-solving abilities
  • Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

 

 

YOUR QUALIFICATIONS:

  • Bachelor’s degree preferred
  • 4+ years related experience

 

 

 

Take A Virtual Office Tour: https://roundme.com/tour/318758/view/1048040/

 

 

 

We are an equal opportunity employer

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

 

Job Details

Seniority Level

Mid-Senior level

Industry

  • Marketing & Advertising

Employment Type

Full-time

Job Functions

  • Advertising 

 


Media Planning, Implementation & Activation Los Angeles, California Miami, Florida Regular