Associate, Planning

Description

The Assistant Media Planner is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis. The Assistant Media Planner provides maintenance for a communications plan once it has been implemented and supports the buying process by preparing insertion orders, budget summaries, and expenditure reports.

YOUR IMPACT:

· Write budget reports on whether funds were appropriately spent and if the existing budget is at an expected level

· Write competitive analysis to get a sense of where the competitors are advertising and how much they are spending

· Develop media delivery analysis

· Develop agency point of views on media opportunities for submission to the client

· Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience

· Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio

· Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics

· Perform various calculations to identify the usefulness of different media plans.

· Meet with sales representatives to obtain information about their products

· Pull research to support the development of media objectives, strategies and tactics, including MRI/Simmons, Mintel, Adviews, @Plan, ComScore, Ad Relevance and DART

· Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns

· Provide maintenance for a media plan once it has been implemented, oversee the launch process, and liaise with Trading partner as required

· Compile and analyze post-analysis data and evaluate site proposals

· Utilize MediaFlow to create and maintain flowcharts

· Accurately maintain client-approved budgets

· Assist in execution and tracking of client billings

· Assist in the media buying process through the creation of media authorization forms and media buy specs

· Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information

· Other responsibilities as assigned

YOUR PEOPLE SKILLS:

· Ability to work in a team environment that promotes collaboration

· Strong customer service skills

· Ability to communicate effectively at all levels

· Ability to work successfully within a team as well as independently

· Establish and maintain effective relationships interdepartmentally as well as with those outside the team

YOUR KNOWLEDGE & ABILITIES:

· Strong quantitative and analytical skills

· Able to work successfully, both within a team and independently

· Excellent verbal and written communication skills

· Detail-oriented with exceptional critical thinking and problem-solving abilities

· Ability to multi-task, work successfully with teams, and work under pressure

· Effective time management skills with an ability to multitask and prioritize

· Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills

· Knowledge of Media Tools, Donovan Data Systems, MRI/Simmons, Mintel, Adviews, DART, Ad Relevance, ComScore and @Plan is a plus but not required

· Use of appropriate GSIP and 3rd party tools to research and develop plan recommendations

YOUR QUALIFICATIONS:

· Previous Internship experience in Advertising, Marketing or Communications Planning

ABOUT MEDIACOM:

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

Take A Virtual Office Tour: https://roundme.com/tour/318758/view/1048040/

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


Media Planning, Implementation & Activation Los Angeles, California Regular