Manager, Planning

Description

 

 

About the Team:

 

Integrated Planning, which encompasses both traditional and digital buying streams, is one of the most diverse fields at MediaCom, especially when compared to others in our increasingly fragmented industry, and focuses on strategic decision making fueled by understanding the full spectrum of media channels to deliver on wholistic client business needs.

 

At MediaCom, Integrated Planning teams work hand-in-hand with Consumer Insights, Strategy, Business Science and other specialty function teams to develop omnichannel media strategies that identify the right use of online and offline data to create consumer profiles, isolate geo-targets and identify the best channels for distributing specific messages.

 

Integrated Planning is staffed with a team of professionals who strive to not only deliver on structured client briefs but are also dedicated to learning and growing in the field by staying on top of industry trends, allowing us to bring forth new and exciting ideas to our clients and stakeholders. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.  

 

To our clients, we are the face of the agency: trusted for our expertise and proactivity. To our internal stakeholders and buying teams, we are the face of the client: translating goals and strategies into actionable processes.

 

We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer. 

 

About the Role:

 

The Media Supervisor is responsible for managing all day-to-day media planning/client service activities associated with an assigned account.  You will provide media planning recommendations across all channels and offers resourceful problem solving, both internally and externally, while developing and maintaining strong client relationships. You will oversee preparation of media plans and other deliverables, and supervise media plan implementation.

 

Your Impact:

 

  • Oversee plan negotiations and media team activities
  • Assist in setting the overall direction for program planning and negotiating strategies
  • Initiate creative and business-building ideas
  • Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings
  • Develop, execute, and present media plans from inception to completion
  • Manage client requests (i.e., plan changes, budget changes, market place information)
  • Serve as key contact for delivering plans to the client
  • Analyze research to develop media objectives, strategies and tactics
  • Lead the budget and client billing process to ensure accuracy
  • Responsible for utilizing knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio
  • Interface with clients, internal departments, and web publishers on a daily basis to manage online media buys in coordination with Trading partner
  • Manage buy stewardship in conjunction with Trading partner, analyze campaigns, and recommend strategic and tactical changes to maximize campaign performance
  • Continually seek a consumer-centric view in all strategic thinking
  • Create a weekly written analysis of media performance
  • Build a comprehensive media knowledge base and synthesize information into ideas
  • Coordinate with internal partners to create a holistic view of the business
  • Magnify the buying power of every dollar spent
  • Other responsibilities as assigned

 

Your People Skills:

 

  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Capable of working successfully within a team as well as independently
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
  • Lead by example while motivating and coaching a team comprised of Planners and Assistants
  • Demonstrated ability to manage and motivate team members
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans

 

Your Knowledge & Abilities:

 

  • Comprehensive media knowledge base and ability to synthesize information into ideas
  • Ownership of presenting plans both internally and externally
  • Exceptional written, verbal, and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Strong negotiating skills and excellent attention to detail
  • Use of appropriate 3rd party tools to research and develop plan recommendations
  • Strong relationship-building skills which include maintaining positive client relationships
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency, particularly with media systems and Excel, Word and PowerPoint
  • Complete knowledge of all digital Media, Search, SEO, SEM, Mobile, etc.
  • Demonstrated critical thinking and problem-solving abilities
  • Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

 

Your Qualifications:

  • A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience
  • 4+ years related experience

 

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

 

What it’s really like to work here?

We believe in “People first, better results” - for the audiences we reach, to the clients we work with, but especially for our employees. We’ve found that by looking after our people, above all else, everyone benefits. Our ambition is to make MediaCom the best place to work for knowledgeable, curious, and passionate people. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom might be the place for you.

 

Take a virtual tour: https://roundme.com/tour/318758/view/1048040/

 

Follow us on LinkedIn: www.linkedin.com/company/mediacom

 

Check out our Instagram: www.instagram.com/mediacomusa

 

Join the conversation on Twitter: twitter.com/MediaComUS

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

 

 

People First, Better Results


Comms & Strategic Planning New York, New York Regular